Whilst there have been many flavours of online travel magazines, they've all been a variation on a common theme: the printed brochure. Holiday Hotspots is the first to be designed specifically to exist online. As a result, it draws upon the truly interactive quality of the Web and delivers a truly engaging experience.
(PRWEB) July 30, 2008
Ceros, the leading online magazine publishing platform, today announced the launch of Thomas Cook Holiday Hotspots, the travel industry's first fully interactive holiday magazine.
A link will be emailed to the full Thomas Cook database, inviting them to click through to the magazine. Incorporating interactive elements and exclusive video clips taken from Thomas Cook TV, readers can browse and select destinations, enter competitions and even book holidays directly from within the magazine.
"Holiday Hotspots is a travel industry first," said Ceros Co-Founder, Dominic Duffy. "Whilst there have been many flavours of online travel magazines, they've all been a variation on a common theme: the printed brochure. Holiday Hotspots is the first to be designed specifically to exist online. As a result, it draws upon the truly interactive quality of the Web and delivers a truly engaging experience."
Russell Gould, director of e-commerce at Thomas Cook, said: "The launch of Thomas Cook Holiday Hotspots is a ground-breaking initiative that creates another avenue through which we are able to communicate with our customers. With thousands of hours of footage incorporated into the magazine, it contains a vast wealth of up-to-the minute useful destination information presented in an accessible format.
Since taking the publishing world by storm in 2006, Ceros has fast become the de-facto standard for interactive online publications. With over 4.5 million pages served every week, the Ceros platform enables content-owners and advertisers, to harness and combine the interactivity and immediacy of the Web and the engagement and editorial 'feel' of a printed publication.
Subject to a program of rapid development, the Ceros platform is constantly enhanced to ensure ROI for content-owners. Widely praised for its intuitive interface and ABCE-auditable statistics mechanism, the Ceros format has been adopted by the PPA (Periodical Publishers Association) Ford, Bauer, Emap, Haymarket, RBI, Centaur, Talksport, Dennis, CMPi, Hotel Chocolat, Mazda and Mercedes.
About Thomas Cook
Thomas Cook UK & Ireland is the second largest leisure travel group in the UK with around 19,000 employees. The company operates a fleet of 42 aircraft, has a network of more than 800 high street stores (Thomas Cook and Going Places), leading websites (http://www.thomascook.com and http://www.airtours.co.uk), its own television channel Thomas Cook TV (Sky channel 655) and some of the world's favourite travel brands.