For the documentary, we kept the graphics and created in the style of a historic construction video. Certain segments, like the delivery and placement of the frame, were beautiful to watch. We just let the film breathe during those moments.
New York (PRWEB) September 8, 2008
New York film production company Certain Pictures announces that The Museum of Modern Art is featuring a short documentary by company principal Anthony Rossello. The film is part of MoMA's current and acclaimed show Home Delivery: Fabricating the Modern Dwelling. It runs through October 20, 2008.
Mr. Rossello's film details the prefabrication, delivery, and assembly of the BURST*008 house, one of the five houses selected by MoMA to be constructed on the museum's West 53rd Street west lot -- the future home of Jean Nouvel's New York skyscraper -- directly adjacent to the museum. The film is being projected in a continuous loop on the westward-facing wall inside the second bedroom of the house.
Film Grows Out of Architects' Blog
BURST*008 architects Douglas Gauthier and Jeremy Edmiston recognized early in their planning process that filming the project would be a valuable complement to their narrative on the MoMA-sponsored blog that was updated weekly in the months leading up to the exhibit opening. As they worked with Mr. Rossello and Certain Pictures on that, they together decided that a documentary within the exhibit would help visitors understand their vision of the modern prefabricated home.
"The filming is an integral part of the project. People understand the house and the process of its concept when they see Anthony's work. It went a long way on the blog and the piece in the show is a sophisticated read on the process and language of the entire MoMA project," said Mr. Gauthier.
The BURST* construction process differs from what many people would consider 'prefabrication.' The film is structured to highlight each step of the process, including the computerized milling of over 1,000 unique plywood pieces, to demonstrate why this is considered prefabrication.
Documentary Brings to Life Efficient Process of Constructing the House
The 10-minute film is preceded by a two-minute animated short of the house delivery and construction. The animation shows, in model form, almost exactly what the viewer will see being cut, assembled, and built in the live-action film that follows, demonstrating the predictive and prefabricated nature of the project for viewers who might otherwise view BURST*008 as a typical construction effort.
Commenting on the style of his film, Mr. Rossello said, "The original BURST* is a beach house in Australia and has this great surf style. The architects also drew influence from artists like Andy Warhol and Sigmar Polke. We established the graphic style early in the project, for the video blogs, and it worked well throughout the project."
Mr. Rossello added, "For the documentary, we kept the graphics and created in the style of a historic construction video. Certain segments, like the delivery and placement of the frame, were beautiful to watch. We just let the film breathe during those moments."
Documentary as Design
Continuing the mix of old and new, the film viewing experience is reminiscent of a reel-to-reel movie: the animation and documentary are projected as a large image on a wall inside a room where one imagines BURST* home owners could watch their home movies.
Said Mr. Edmiston, "Anthony's documentary visually articulates the arguments we were trying to make with the delivery system of the house and the on-site construction. By the end of the process, Anthony had made a design document in its own right. The film not only describes the story of construction, it puts into play the idea that making is a form of thought. "
Certain Pictures also produced video for BURST*008 on MoMA's Installation Journal website. The video blog documented weekly the process of fabrication from model building to wood and steel measuring and cutting to transportation to assembly. The video blogs -- each about 2 minutes in length -- are both educational and playful, whetting the appetite of budding architects and architectural fans around the globe awaiting to walk through BURST*008 for themselves earlier this summer.
The Certain Pictures film is on exhibit, as part of Home Delivery: Fabricating the Modern Dwelling at the Museum of Modern Art in New York, from July 20th to October 20th, 2008.
About Certain Pictures: New York production company focusing on documentary, commercial and corporate films. They are currently working on two feature length documentaries and applying a stop-motion photography approach to their commercial work.
About Anthony Rossello: A director with film training at New York University, founded Certain Pictures, a production company, after 10 years of professional services in technology development, and a lifetime of playing the trumpet and guitar. Anthony combines his services, technical, and creative background to create unique experiences for his clients and their audiences.
David Taglialatela, Sales and Marketing
info @ certainpictures.com