CertFocus Announces New Corporate Identity Change to Better Represent Expansion of Company into New Markets and Opportunities

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CertFocus Releases New Company Logo and Positioning Statement

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We wanted our customers and prospects to easily recognize who we are and what we stand for.

CertFocus, the leading SaaS-based Certificate of Insurance management software solution to the Fortune business community has announced the launch of its new corporate identity.

The new identity represents a next generation of the equity found with its existing identity system, yet adds a more dynamic look with symbolism that more defines its core essence—that is its position as the technology and service leader in the Certificate of Insurance management industry.

The new identity (pictured here) features a refinement of the company’s existing magnifying glass and adds a universal document icon—indicative of both traditional and electronic documents, using shades of gray and black to indicate a sharper focus on discovery of information germane to the client. A secondary meaning revolves around a “focus” on customer service, a credo of CertFocus since its inception. The blue and green colors within the name represent the Company’s commitment to the environment, and provide a pleasing combination of sophisticated complementary colors.

A new positioning statement—Experts in Document Compliance—is incorporated into the logo to fully provide a definition of the company’s mission to the marketplace. While this is not a lock-in, the positioning will appear with the logo in the vast majority of its usage.

Commenting on this new corporate identity, President Joe Sforzo stated, “We understand that for many companies, a corporate identity is non-existent because it is so abstract and management cannot put their arms around it. We wanted our customers and prospects to easily recognize who we are and what we stand for, and we feel our new corporate identity does so pretty neatly.”

About CertFocus:
CertFocus (http://www.CertFocus.com) is the ONLY Certificate of Insurance management system designed and developed by veteran insurance industry professionals, FOR insurance professionals and risk managers, to simplify COI management processes and to deliver unparalleled functionality. CertFocus understand the needs, the risks, and the legal demands faced by your risk managers day after day. This expertise is combined with outstanding, state-of-the-art technology to create unparalleled certificate management protection. CertFocus is now the premier leader in SaaS-based Certificate of Insurance and related document management to the Fortune 500 and leading public sector organizations.

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