CGSM Boosts Creative and Business Development Capabilities, Adds Senior Talent to its Team

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Strategic Direct and Digital Marketing Agency Welcomes Industry Veterans Nader Ashway as Executive VP and Creative Director and Greg Wells as Director of New Business Development

CGSM

The addition of Nader and Greg enables CGSM to expand our creative offerings and reach more marketers with our direct and digital services.

Marketers of all sizes are searching for creative ways to stretch their marketing spend while promoting new services and products to prospects and existing customers. In order to better serve its varied customer base, CGSM, a direct and digital marketing agency, has added Nader Ashway as Executive Vice President and Creative Director, and Greg Wells as Director of New Business Development. Together, the pair will work with President Mark Kolier and the rest of the CGSM team to introduce the agency’s blend of direct and digital marketing services to new and existing clients and provide a new level of creative services to help marketers develop stronger marketing programs. More information about CGSM is available at http://www.CGSM.com

“The addition of Nader and Greg enables CGSM to expand our creative offerings and reach more marketers with our direct and digital services,” said Mark Kolier. “They are a welcome addition to our team and will help us strengthen our services and delivery capabilities across the board.”

Ashway will have responsibility for initiation and development of new client relationships. He comes from The Ashway Group, which he founded and has run for the past fourteen years. He is also past President and a current Director of the Business Marketing Association of New York City. Throughout his career, Ashway has developed campaigns, both online and offline, for virtually every major business category, including: automotive, consumer packaged goods, credit cards, education, financial, healthcare, non-profit, publishing/media, restaurants & hospitality and technology. He has also been a judge for several creative competitions, including most recently, the regional finals of AAF’s ADDY Awards in New York last year.

Wells will have responsibility for the initiation and development of new client relationships. He brings 20 years of sales and sales management experience in the direct marketing industry to CGSM. His career experience includes paper, mailing lists, data processing and print/mail production. He brings a strong skill set and keen focus to the company's growth initiative. Wells was Sales Manager at St. John’s Associates and is past President of the NY MFSA (Mailing and Fulfillment Services Association).

About CGSM
CGSM is a privately held direct and digital marketing agency specializing in the marketing strategy, creative design and production of on-line and off-line direct marketing campaigns. Its media neutral approach and production skills combined with a focus on improved targeting make it possible for CGSM to offer a unique approach to customer acquisition and retention. For more information please visit http://www.cgsm.com

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Arthur Germain
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