Chai Direct Launches Spiced Chai Tea Super-Store at Chai-Direct.com

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Do you like spiced chai tea? Now you can visit the chai tea superstore at http://www.chai-direct.com to choose from the widest selection of commercial chai tea products anywhere. Chai tea is a growing phenomenon in the US and Chai Direct is the first chai retailer to single-mindedly put all the best chai products together into a single focused website. What is chai, you ask?

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We offer recommended items if it's your first time. Plus you can browse by flavor, by brand, by type, you can search for keywords, sort by popularity--heck, you can even search for ranges of taste using our chai comparison taste rating system!

Chai Direct aims to bring chai online to America in a big way. What is chai? Chai is simply the Indian word for "tea." But in the West, chai tea refers to spiced Indian tea specifically. This is traditional black tea with a variety of added spices including cinnamon, cardamom, cloves, ginger, black pepper and more. It is generally mixed with milk, giving it a rich and creamy spiced flavor. The authentic Indian chai tea is sometimes called Masala Chai, or simply Authentic Chai. The typical American version of chai, perhaps most commonly found at Starbucks® these days, is a highly-sweetened and low-spice version of chai known as a chai latte.

That is changing now with the launch of Chai-Direct.com, which offers chai across the spectrum -- from authentic Indian Masala chai tea to the highly sweet chai tea latte and everything in between. Chai Direct features 11 brands including specialty microbrewers as well as the big players in the chai tea market. Every flavor, type and preference is represented. The new chai tea website at Chai-Direct.com becomes operational on Saturday, February 14th, 2009 - an appropriate opening date for those truly devoted lovers of chai!

Not only will Chai Direct serve individual buyers, but also coffee shops and restaurants. Chai tea is rapidly becoming a premium add-on for retailers as more people are discovering its charms. Case prices are wholesale and include free shipping anywhere in the US lower 48 States.

Website manager Charles Kolb says, "The range of chai tea at Chai Direct is really staggering. We have masala chai, chocolate chai, coconut chai, apple chai, almond chai, extra spicy chai, kukicha chai, raspberry chai, black tea chai, green tea chai, white tea chai, rooibos (red tea) chai, vanilla chai, yerba mate chaiā€¦ there is even medicinal chai created by a Chinese herbalist!"

Chai Direct also gives the customer a variety of chai types, including pre-brewed chai concentrate (mixed in a 1:1 ratio with milk), chai super concentrates (mixed is ratios of 1:3 or higher), dry powdered chai mix, and loose leaf or bulk chai tea for those that prefer to do it yourself.

"Although there are a lot of choices, Chai Direct offers an easy way for anyone to find whatever chai they may like," says Charles. "We offer recommended items if it's your first time. Plus you can browse by flavor, by brand, by type, you can search for keywords, sort by popularity--heck, you can even search for ranges of taste using our chai comparison taste rating system!"

Many chai tea products are USDA Organic Certified and Fair Trade Certified. Some microbrewers even go the extreme of being a "green" business, using wind power to keep their facility off the grid and composting their chai tea brewing waste! Every product at Chai-Direct.com is clearly labeled for each of these issues, so the customer is totally informed about every aspect of the product they are buying. Chai Direct puts the customer in the driver's seat.

For more information, please contact Troy Hollins or visit http://www.Chai-Direct.com.

About Chai Direct: Chai Direct is a privately held company and online retailer of chai tea products. The website was launched on Valentine's Day, February 14th, 2009. Chai Direct is poised to dominate the fragmented online chai marketplace.

Contact:
Troy Hollins
Chai-Direct.com
(317) 225-4620

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