"How to Succeed in Tough Times," Says Mark Sanborn on The Actuation Zone Radio Show Hosted by Change Leadership Author, Brett Clay

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Mark Sanborn, author of 'Up, Down, or Sideways,’ appeared on The Actuation Zone Radio Show, hosted by Brett Clay, CEO of Change Leadership Group. Sanborn, who is the best-selling author of many books, including ‘The Fred Factor,’ discussed the success principles that helped him weather recent tough times, including surviving cancer. http://actuationzone.com

The Actuation Zone Radio Show
The Actuation Zone®. Where you put change into motion--and achieve your goals!
- Brett Clay, host

Mark Sanborn, author of the new book, ‘Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between,' was interviewed on The Actuation Zone® Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.’

The entire interview may be heard at http://bit.ly/prweb-az70.

In the interview, Sanborn discussed principles from his new book, ‘Up, Down or Sideways.’ Like many people, Sanborn experienced some of the biggest difficulties of his life during the last several years.

Sanborn discussed the principles of discipline, personal values, prioritization, and attitude that enabled him to overcome his difficulties and that other people can use to overcome their own difficulties. Sanborn says two of the most important principles are 1) “I may not be the best, but I always give my best,” and 2) “Make the most of every moment of every day.” Following these principles enables a person to know s/he has lived life to the fullest.

Other topics Sanborn covered include how to make ourselves valuable in the marketplace, the “learner’s leverage,” the “optimist’s orientation,” and “continuous innovation.”

About Mark Sanborn

Mark Sanborn is an international best-selling author and noted authority on leadership and customer service. He has served as the president of the National Speakers Association and is one of the youngest speakers ever to be inducted into the Speaker Hall of Fame. Sanborn has authored eight books and nearly two dozen audio and video training programs including the best-selling books ‘The Fred Factor’, ‘You Don’t Need a Title to be a Leader’, and ‘The Encore Effect’. Sanborn’s list of 2,400 clients include Harley Davidson, Costco, Cisco, ESPN, First Data and In & Out Burger.

About the Actuation Zone® Radio Show

The Actuation Zone® Radio Show airs LIVE on ContactTalk Radio at 8am Pacific time on the 2nd and 4th Fridays of every month and may be accessed online at http://ctrhotspot.com/page/how-to-listen and in Seattle, WA on KRWM 106.9FM HD3. Free subscriptions are available via RSS and on Apple iTunes. Subscription links, announcements and discussion about the show are available on Facebook at http://www.facebook.com/TheActuationZone.
Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of “Selling Change,” named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange. http://www.SellingChange.com.

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