Twitter and Social Marketing Guru, Ted Rubin, to Appear on The Actuation Zone Radio Show, Friday, December 9, 2011

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Twitter and Social Marketing Guru, Ted Rubin, will Appear on The Actuation Zone Radio Show, hosted by Change Leadership Group, CEO, Brett Clay. The interview will air at 8am PDT, Friday, December 9, 2011.

The Actuation Zone Radio Show
The Actuation Zone®. Where you put change into motion--and achieve your goals!
- Brett Clay, host

Ted Rubin, Chief Social Marketing Officer at Collective Bias will be interviewed on The Actuation Zone® Radio Show, hosted by Change Leadership expert, Brett Clay, author of 'Selling Change, 101+ Secrets for Growing Sales By Leading Change.’

The show will air at 8am Pacific time, Friday, December 9, 2011. Listeners can tune-in to the show from their computers, cell phones, iPad/iPod, and Android devices; and on KRWM 106.9FM HD3 in Seattle, WA. Information on how to listen is available at The show will also be available on the Actuation Zone website at

Ted Rubin is a leading social marketing strategist who coined the term RoR, Return on Relationship, a concept he believes is the cornerstone for building engaged multi-million member databases, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics ( as the Chief Marketing Officer, and the one he built for OpenSky where Ted was the Chief Social Marketing Officer.

Many people in the social media world know Rubin for his enthusiastic, energetic and undeniably personal connection to people. He is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. RoR is the basis of his philosophy. "It’s All About Relationships!" says Rubin.

In the interview on The Actuation Zone Radio Show, Rubin will reveal to Brett Clay the secrets of his success using Twitter to gather hundreds of thousands of engaged followers.

About Ted Rubin

Ted Rubin is the Chief Social Marketing Officer at Collective Bias, the Social Marketing Strategist for MARS Advertising, and is on the Advisory Board of Blue Calypso, OpenSky, SheSpeaks, Zuberance, and Taptank.

About the Actuation Zone® Radio Show

The Actuation Zone® Radio Show airs LIVE on ContactTalk Radio at 8am Pacific time on the 2nd and 4th Fridays of every month and may be accessed online at and in Seattle, WA on KRWM 106.9FM HD3. Free subscriptions are available via RSS and on Apple iTunes. Subscription links, announcements and discussion about the show are available on Facebook at

Inquiries regarding being a guest or advertising on The Actuation Zone may be sent to guest(at)actuationzone(dot)com.

About Host, Brett Clay

Brett Clay is the author of “Selling Change,” named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of over 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. Brett Clay may be followed on Twitter at @SellingChange.


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