ADDING MULTIMEDIA From the Bestselling Authors of Crucial Conversations Comes INFLUENCER: The Power to Change Anything -- By Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan & Al Switzler

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Efforts of influence are evident all around us--from Fortune 500 executives improving quality company-wide to making schools safer for children. Yet few people know how to truly capitalize on this impressive force in their own lives. In INFLUENCER: The Power to Change Anything (McGraw-Hill; Hardcover; October 1, 2007; $24.95), Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, the authors of the bestselling books Crucial Conversations and Crucial Confrontations, along with leading researcher David Maxfield, show readers how to create rapid, dramatic, and long-lasting change at the office, at home, and globally by implementing proven influence strategies.

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When you understand the forces behind any behavior along with the strategies to change it, you hold within your grasp the power to change anything.

    If you want to make change inevitable, you need to know how to motivate and enable the right behaviors--not just alter processes, technology, or the organizational structure. The real success behind any change effort is knowing which sources of influence most affect people's behaviors: values, skills, support, teamwork, incentives, or the environment. INFLUENCER provides readers with the knowledge to successfully pinpoint and affect these six sources of influence in order to achieve profound results and solve even the most resistant problems.

INFLUENCER cites intriguing examples of modern-day master change agents and draws from more than five decades of the best social science theory. From a Mexico City TV producer who inspired a nationwide literacy movement with a soap opera storyline to a San Francisco-based organization that routinely transforms more than 90 percent of its repeat convicts into law-abiding citizens, the authors highlight specific examples of large and small-scale influence initiatives at work, and provide readers with the insider knowledge needed to transform persistent problems into positive change efforts.

Outlining a comprehensive step-by-step approach, INFLUENCER is a groundbreaking work that offers a host of immediately actionable strategies for affecting productive change in all areas. These strategies are rooted in the following three principles:

1. Identify a handful of vital behaviors that lead to rapid and profound change. Changing resistant, persistent, and profound problems requires a precise focus on a few high leverage, or vital, behaviors.

2. Use personal and vicarious experience to change minds. Changing behavior requires changing minds. Personal and vicarious experience allows people to see, hear, and feel that behavior changes are needed.

3. Marshal six sources of influence to make change inevitable. When trying to influence persistent and resistant behaviors, over-determine the effort by utilizing every possible source of influence.

INFLUENCER presents readers with the tools they need to solve ongoing problems and make positive, systemic changes in their business lives and their personal lives. As the authors write, "When you understand the forces behind any behavior along with the strategies to change it, you hold within your grasp the power to change anything."

                             INFLUENCER

                     The Power to Change Anything

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, & Al Switzler

*McGraw-Hill * Publication date: October 1, 2007 * Price: $24.95*

        * ISBN 13: 978-0-07-148499-2 * ISBN 10: 0-07-148499-X *

ABOUT THE AUTHORS

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught more than two million people and worked with more than 300 of the Fortune 500 companies. The company's Web site is http://www.vitalsmarts.com.

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