Music Industry Leaders Choose Channel IQ to Support Online Reseller Programs

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Music industry leaders, led by Peavey, QSC, and Sennheiser choose Industry leading tool to Monitor and Manage Authorized Online Retailer Network.

Channel IQ - Channel Data Managment

Channel IQ - Channel Data Managment

It is exciting to see so many great brands are committed to supporting our new platform.

Channel IQ, the world’s leading provider of online retail business intelligence and channel management software applications announced today that Peavey Electronics, QSC Audio Products, LLC, The Sennheiser Group, and other leading Music industry manufacturers have chosen the Channel IQ Authorized Retailer Badging Platform to manage and verify online retailers.

“Ensuring a quality end user experience has always been a priority for QSC. Channel IQ’s badging program gives our end-users an added level of assurance that they are buying from an authorized QSC Dealer who shares our commitment, “ says Gina Bergman, Sr. Director, Sales Operations and Strategic Accounts, QSC. “Peavey is looking forward to implementing Channel IQ Authorized Retailer Badging this year,” said Courtland Gray, COO of Peavey Electronics. “It represents our continued dedication to customer support, and to strengthen our trusted retailer network.” Eric Stubbert, Channel Manager, Professional Systems for Sennheiser, echoed the sentiment: “Channel IQ’s authentication program has helped us tighten our distribution network while providing assurance to our loyal customers that they are purchasing genuine Sennheiser products,”

Online partner programs, “authorized resellers”, and partnership badges are commonly recognized benchmarks of authorization for consumers. Unfortunately, in the last few years there has been a dramatic rise in the number of online sellers misrepresenting themselves as “partners” or “authorized resellers” of a brand or service. Channel IQ’s Retailer Verification and Badging gives manufacturers the unprecedented ability to manage and validate online retailers, and provide real-time verification for consumers.

“We are experiencing a strong push in the musical instruments and live sound industry for a standard retailers and manufacturers can adopt for online authorization” said Jeff Messer, GM of Brand Protection for Channel IQ. “As online sales proliferate through third party marketplace sites, the ability for consumers to easily identify and understand the value of an authorized retailer is imperative.” “It is exciting to see so many great brands are committed to supporting our new platform that allows the industry to achieve heightened consumer awareness around authorized retailers, influence their purchases towards those online points of sale, and is backed and guaranteed by the manufacturer of the product.” “We are pleased to be providing respected brands like Peavey, QSC, Sennheiser, and many of our other music industry clients this real-time service to support their valuable retailers and customers.”

About Peavey® Electronics
Founded in 1965, Peavey® is one of the world’s largest manufacturers and suppliers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and distributes to more than 130 countries. Peavey and its MediaMatrix®, Architectural Acoustics®, Crest Audio®, Composite Acoustics® , Budda® Amplification and Trace Elliot® brands and affiliates can be found on concert stages and in more than 10,000 airports, stadiums, theme parks and other venues around the world. To find out more, visit

About QSC
QSC Audio Products, LLC is a leading manufacturer of power amplifiers, loudspeakers, digital signal processors, digital sound transport, and network audio for professional audio systems worldwide.

About Sennheiser
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €531 million euros in 2011. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).

About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Olympus, Dyson, Panasonic, LG, Bulova, Wüsthof, and Tumi to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit

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Jonathan Laverentz
Channel IQ
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