New African Tiger Energy Drink to Support Charity Benefiting African Relief Efforts

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The African Tiger Premium Energy Drink (http://www.african-tiger.com) company will create an in-house charity, the Hummingbird Foundation that will play a hands-on role in creating sustainable projects in Africa.

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Several members of our founding group, including myself, have worked for years in the NGO sector on creative initiatives dealing with human rights, fair trade, child labor and the environment and Africa. We are committed to these issues.

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The newly launched African Tiger Premium Energy Drink company today announced it will create a charity to benefit African relief efforts.

African Tiger, a subsidiary of Austria-based HS Trade GmbH, will create a non-profit arm, the Hummingbird Foundation, within the for-profit company. The charity is in keeping with the company's philosophy of effecting positive change.

African Tiger believes that it is the responsibility of business and individuals to help protect the environment, support sustainable growth and development, and seek socially inclusive change.

"Everything we do revolves around our values, our purpose and our mission, which is simply to sell high-quality products, support sustainable development and protect mother Earth," said Harald Nejdl, co-founder of African Tiger. "We created this company to raise awareness, to enjoy doing it and to also prove that a company can be profitable, sustainable, responsible and do some good in the world."

The soon-to-be-formed Hummingbird Foundation will administer and play a hands-on role in creating sustainable and scalable projects in Africa. Several company employees work and have worked for international Non-Governmental Organizations (NGOs) including the International Fellowship of Reconciliation (IFOR) and the American Friends Service Committee (AFSC).

African Tiger plans to partner only with the most reputable and credible organizations to ensure that the Hummingbird Foundation's projects reach their full potential. Additionally, the company plans to operate the foundation with "open-book" transparency, with all administrative and overall project costs being equivalent to those of the "four-star" charity standards listed by The Charity Navigator.

"Some might say we are merely using Africa to sell energy drinks, but nothing could be further from the truth," said Gregory Kennedy-Salemi, a partner in 5Colours Imports, LLC, the U.S. distributor of African Tiger. "Several members of our founding group, including myself, have worked for years in the NGO sector on creative initiatives dealing with human rights, fair trade, child labor and the environment and Africa. We are committed to these issues."

About African Tiger Premium Energy Drink

African Tiger is a subsidiary of HS Trade GmbH, an Austrian company. The African Tiger energy drink is smooth and has no aftertaste. In blind taste tests with other leading brands, six out of ten men and eight out of ten women preferred African Tiger. The company's corporate philosophy is centered on responsibility. In addition to the Hummingbird Foundation, the company also sponsors initiatives such as YES We CAN!, Inspira©tion, Visuala©tion, and Start Global Chillin(g), which seek to educate, inspire and empower the public on environmental and social sustainability issues. African Tiger's website http://www.african-tiger.com is 100% Solar Powered and all of its promotional products must be made from sustainable components, like their sweatshop free t-shirts and grocery tote bags made with organic cotton and environmentally friendly dyes.

About 5Colours Imports, LLC

5Colours Imports LLC based in Oak Park, Illinois are the exclusive agents for African Tiger in North America, Germany and the United Kingdom (UK).

About the Hummingbird Foundation

The Hummingbird Foundation will be the non-profit arm of the African Tiger Premium Energy Drink company, a subsidiary of HS Trade GmbH. The charity will benefit African relief efforts, overseeing and playing a hands-on role in creating sustainable projects in Africa.

Press contact:

Gregory Kennedy-Salemi, Partner 5Colours Imports, LLC

708-459-8631

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