South Burlington, VT (PRWEB) September 3, 2008
PeaceWand.com, a socially responsible company, has launched a drive under the slogan of 'High Quality Pens for a High Quality Cause.' The goal of the drive is to raise $100,000 for a charity that strives to reduce hunger, suffering, diseases and illiteracy around the world. For every pen that is purchased from PeaceWand.com, $1 is donated to charity. Along with raising money for charity, PeaceWand.com aims to provide useful high quality pens that truly represent the cause for which they stand.
Usman Zaheer, the founder of PeaceWand.com, had a quest to start a company that provided something useful to the average American, while at the same time being socially responsible. PeaceWand.com is the result of Mr. Zaheer's quest. He also hopes that PeaceWand.com becomes a model for how businesses can give back to the world while also providing useful high quality products. Furthermore, he hopes to prove that it is beneficial for any business to be genuinely charitable.
Besides being charitable, PeaceWand.com strives to provide the most practical and highest quality pens at a price that is convenient for the average American. Currently there are two pens available. One pen is the PeaceWand Original which is sold for under $4. The PeaceWand Original is a metal pen with a comfortable riveted rubber grip and a smooth writing cartridge. The other pen is the PeaceWand Gold, which sells for under $10. Like the name implies, the PeaceWand Gold has gold platted accents. Both pens have comfortable grips, are solid metal pens and contain smooth writing ink cartridges.
PeaceWand.com, hopes to 'Heal the World with Your Pen,' which is the company's motto. Word of mouth advertising is the company's main marketing focus. There are five contests for which individuals can win up to $1,000 for helping to promote PeaceWand.com and it's charity drive. The contests include best video, best blog entry, best photo, most clicked through online link, and best promotional effort. PeaceWand.com is also relying on the social networking site, Facebook, with paid ads, as well as accumulating supporters through friend referrals to join its Facebook page.
It should be interesting to watch PeaceWand.com grow. Will PeaceWand.com also inspire other companies to follow in its footsteps? This company is not the first to focus on being charitable, however it is still rare to find companies that base their foundation on giving to charity while also providing useful high quality products priced reasonably for the average American.