The “Goodbye Disposable, Hello Cloth” message directly on baby’s bottom makes an environmental statement like no other cloth diaper can.
(PRWEB) April 7, 2011
Global cloth diaper manufacturer, Winc Design Limited, today announces Charlie Banana® (http://www.charliebanana.com), the international, luxury brand of modern cloth diapers and eco-friendly, organic baby products, is introducing a limited-time only “Goodbye Disposable, Hello Cloth” custom cloth diaper. This original cloth diaper design will motivate more families to give up disposables for good this Earth Day. The limited edition diapers will launch exclusively on http://zulily.com on April 7.
“Charlie Banana® is constantly finding new ways to encourage modern parents to make the switch to cloth diapering products,” said Gaëlle Wizenberg, CEO of Winc Design, Ltd. “With the “Goodbye Disposable, Hello Cloth” message directly on baby’s bottom, these diapers make an environmental statement like no other cloth diaper can. We hope this encourages parents to stop purchasing disposable diapers, which can add up to a ton of waste in first two years of a child’s life, and switch to earth and baby friendly cloth for good.”
This diaper design provides moms and dads a stylish and fashionable way to show off their cloth love and influence others to switch to cloth. The limited edition diapers function like the entire Charlie Banana® 2-in-1 Eco Diapering System, which allows for a reusable insert or a biodegradable insert option and is free of chlorine or perfume.
“The “Goodbye Disposable, Hello Cloth” initiative wants to showcase the cloth diaper movement and get the conversation going with those that haven’t yet tried cloth diapers,” said Wizenberg. “We’re challenging non-cloth parents to look at their stash of disposables, put them aside and take on cloth diapers with their family. We want cloth to be new parent’s first choice – for the health and comfort of their new babies and the Earth.”
The inspiration behind the “Goodbye Disposable, Hello Cloth” custom diaper is from the actual “Goodbye Disposable, Hello Cloth blog (http://www.goodbyedisposablehellocloth.com/), which Andrea Whitaker, a 20-year-old, Minnesota stay-at-home mom started in September 2010. Whitaker, the mom of 18-month-old daughter “Peaches” started the blog to generate more awareness about her passion for cloth diapers.
“Goodbye Disposable, Hello Cloth is my way of introducing cloth diaper products to young mothers and help them make the best decision to use cloth diapers with their family,” said Andrea Whitaker. “I’m thrilled my blog made an impression on Charlie Banana® – it’s such an honor and I hope it urges parents give cloth diapering a try.”
As of April 10, 2011, the limited edition diapers will be available at http://www.charliebanana.com and will roll out with multiple independent retailers throughout the month of April. The diapers will be available in X-Small ($23.00), Small, Medium, Large and One-Size ($25.00). Charlie Banana® hopes this diaper will encourage parents to participate in The Great Cloth Diaper Change event on happening on April 23, 2011. http://greatclothdiaperchange.com/. The company is encouraging retailers and customers to participate to set the world record for the most cloth diapers changed simultaneously.
Charlie Banana® diapers are a 2-in-1 Eco Diapering System, which is an innovative hybrid diapering system that offers parents the option to use a reusable, washable insert made of micro terry or a biodegradable, disposable insert or liners, both made of wood pulp. Charlie Banana® reusable products do not contain chlorine or perfume, which keep babies dry and rash free. Only 100 percent organically grown cotton is used with the entire product line.
In addition to the 2-in-1 Eco Diapering System, the Charlie Banana® product collection includes Organic Wipes, Biodegradable Disposable Liners, Tote Bags, Diaper Laundry Bags, Change Pads, Mattress Pads, Baby Training Pants, Underwear, Swim Diapers and Baby Leg Warmers, Reusable Feminine Pads and Reusable Nursing Pads.
Charlie Banana® proudly supports Operation Smile Inc. a worldwide medical charity that changes the lives of children suffering from cleft lip, cleft palate and other facial deformities. One percent of all Charlie Banana® sales are donated to Operation Smile.
Charlie Banana® products are available at amazon.com, babiesrus.com, charliebanana.com, target.com, and many other worldwide retailers. Visit http://www.charliebanana.com for more information and to find the closest retail location.
About Charlie Banana®
Established in 2010, Charlie Banana® is the international luxury brand of cloth diapers and organic baby products. Charlie Banana® was created out of love for eco friendliness, quality and design by cloth diaper industry experts with more than 12 years combined experience. The Winc Design Ltd family and children are the inspiration behind Charlie Banana® – with the desire to design products that individuals feel confident to use on their babies and themselves. For more information, contact http://www.charliebanana.com.
About Winc Design LTD.
Based in Hong Kong, Winc Design Limited is a distributor and manufacturer of cloth diaper products. Being based in Hong Kong reduces shipping cost for customers and reduces the company’s carbon footprint by having manufacturing at the door. Winc Design Ltd. has been nominated as the “Earth Champion” for waste reduction in years past. Winc Design actively promotes waste reduction on a daily basis and all of products are made with care.