We consider our mobile site to be one more charm on our ecommerce bracelet – one more piece of our ecommerce puzzle. We tend to see more shoppers using the mobile site to browse around, and then coming back to our full site to buy.
Cedar Park, TX (Vocus/PRWEB) February 22, 2011
Charm bracelets aren’t just for wrists anymore – they’re adorning cell phones, too! Classic-Charms.com, online charm bracelets retailer, announces the launch of their charm bracelets mobile site at http://m.classic-charms.com. The mobile site allows charm and bead shoppers to view popular jewelry pieces right from the screen of their cell phone.
The decision to move to mobile was simple for Classic-Charms.com. The company noticed that after sending an email newsletter out to subscribers, there was increasing number of clicks to their website from smart phones. These visitors weren’t always buying, but they were clicking on a link to the site and scoping out charms and beads they were interested in.
“We consider our mobile site to be one more charm on our ecommerce bracelet – one more piece of our ecommerce puzzle. We tend to see more shoppers using the mobile site to browse around, and then coming back to our full site to buy,” explains Liz Broussard, Owner.
Thousands of charms and beads decorate the pages within Classic-Charms.com, so when it came time to create the mobile site in conjunction with Unbound Commerce and Solid Cactus, Broussard chose the top three revenue-generating product categories to feature on the mobile site. Simplicity and quick shopping was first and foremost for Classic-Charms.com.
“We have over 10,000 products on Classic Charms, so browsing on a smart phone was daunting in the past. Our mobile site lists only our most popular products to help visitors find the products they want quickly and easily,” asserts Broussard.
Broussard and her team feel mobile commerce is the future of online shopping. Their mobile site isn’t simply the full website’s counterpart – the Classic Charms team is actively marketing the mobile site through Google AdWords after analyzing the most popular campaigns and launching mobile ads specifically targeting these groups. The team reports they will continue to further ecommerce innovation and provide simple online shopping solutions to their customers through their website and http://m.classic-charms.com/.
Classic-Charms.com has been making memories last forever for over 10 years. Their dedication to friendly customer service and reliable, beautiful charm bracelets, Zable beads, Biagi beads, Rembrandt charms, and more has helped them become one of the largest Charm Houses on the Internet, with thousands of charms and beads to choose from. Connect with the fashion-savvy Classic-Charms.com team on Facebook.com/ClassicCharms and at Twitter.com/Charmlady06, and read more about your favorite charms at Blog.Classic-Charms.com.
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