Charter Fitness Eyes Growth in Texas; Popular Health Club Looking for Qualified Franchisees For Individual, Multi-unit Agreements

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Charter Fitness, one of the Chicago area’s largest and fastest growing health-club businesses, has set its sights on Texas as a market for new growth. The company plans to build fitness centers in Austin, Dallas/Ft. Worth Metroplex and Houston.

charter fitness, health club, personal training, fitness franchise, Dallas, Ft. Worth, Houston

Charter Fitness plans to expand to Texas, ofering a business opportunity for entrepreneurs.

“We believe our business model is one of the most attractive in the industry, offering a best-in-class concept that provides a strong return on investment for the kind of franchisee leaders we seek," said Michael Vogel.

Charter Fitness, one of the Chicago area’s largest and fastest growing health-club businesses, has set its sights on Texas as a market for new growth. The company plans to build fitness centers in Austin, Dallas/Ft. Worth Metroplex and Houston, and is actively seeking franchise groups to own and operate these up to 20,000-square-foot facilities.

“Texas is an attractive market for our brand of fitness center and we offer the business entrepreneur a great opportunity to join us as a partner,” said Michael Vogel, who leads development at Charter Fitness. “We believe our business model is one of the most attractive in the industry, offering a best-in-class concept that provides a strong return on investment for the kind of franchisee leaders we seek.”

Vogel said Charter Fitness chose the Texas regions of Austin, Dallas/Ft. Worth and Houston for development based on the areas’ continued strong economy and community growth plans. “These areas in Texas continue to have strong economies and the booming business climate is attracting new businesses both nationally and internationally. All of this means more people, many with an interest in personal fitness,” Vogel said.

For the prospective club member, what sets Charter Fitness apart from other health clubs in Texas is its “fitness first” attitude, according to Dan Collins, chief operating officer. “You won’t find at a Charter Fitness a lot of distracting, gaudy colors and pretentious slogans. Our members are average people who put fitness first and are focused and resolute about their fitness goals. And our goal is to help them achieve theirs.”

All Charter Fitness health clubs offer state-of-the-art, high-quality equipment and a variety of personalized, results-oriented training programs – all offered in uncomplicated, value-based plans. There are two levels of club memberships – basic membership for $10 per month and the Signature Circle membership at $19.95 per month. The Signature Circle membership offers appealing benefits such as virtual training, free guest privileges and the ability to work out at multiple Charter Fitness clubs.

According to Vogel, the ideal potential franchisee has senior level management or operations experience and is looking to build his or her own business with a concept that has long term growth potential.    

“We think there’s a strong market throughout Texas for our brand of fitness center,” Vogel said.

About Charter Fitness
Currently one of the Chicago area’s largest and fastest growing health-club businesses, Charter Fitness, based in the Chicago suburb of Orland Park, IL, has more than 35 locations with 10 additional locations planned to open in the next year. The community-minded clubs are enjoyed by a wide-ranging membership looking for a state-of-the-art fitness experience that is straightforward, value-based (memberships begin at $10 per month), no-hassle and convenient. For business entrepreneurs, Charter Fitness offers a best-in-class concept providing a solid return on investment. For more franchising information, visit http://www.charterfitness.com.

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Barbara Caruso
Caruso Communications
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