Collier Construction Enlists Coptix to Build Online Differentiation
Collier Construction is on a mission to let Chattanooga know what differentiates its services from those of other residential and commercial builders in the city. So Collier enlisted Chattanooga's leading integrated design firm, Coptix, Inc. to spread the good news.
Chattanooga, Tenn. (PRWEB) June 13, 2007 -- Collier Construction is on a mission to let Chattanooga know what differentiates its services from those of other residential and commercial builders in the city. So Collier enlisted Chattanooga's leading integrated design firm, Coptix, Inc. to spread the good news.
Collier Construction's main point of differentiation is its commitment to value, longevity, and green building. The average life expectancy of a house is fifty years, meaning that within that time period most of the major components will be replaced. Collier offers a product that outlives the average in all categories, using advanced construction techniques that bring a high return on investment to owners. Collier is also Chattanooga's leading builder of sustainable homes and commercial projects, using environmentally sensitive materials and techniques to reduce impact on the environment.
"When we wanted to update our website, Coptix was an easy choice for us," said Project Estimator Jason Lentz. "We took one look at the websites they have produced, and knew it was the right fit. We were looking for more than a site with portfolio pictures and contact information, wanting a place on the net that would show a future customer what we do, how we do it, and why."
Working with the brand identity developed by local graphic designer and UTC art professor Matt Greenwell, Coptix designed and built collierbuild.com. The site clearly and simply communicates Collier's mission, abilities and experience, while employing visual cues to subtly communicate uniqueness. Shifting the navigation and logo away from where they are conventionally located, high contrast blocks of color and an updatable news section all differentiate Collier from competitors, in small but effective ways.
"Coptix was extremely helpful and knowledgeable through the process of building the site, and - even better - they built the site so I can easily make quick changes to text, layout, and pictures," said Lentz. "There is no need to contact them every time I want to make edits, because they supplied and support the applications I need to do it myself, on my own schedule."
Equally as important, Coptix is using its web expertise to spread the word about Collier's brand values. Local bloggers, social bookmarking sites, e-mail broadcasts, directory submissions and a public relations campaign have been marshaled to drive thousands of visitors to collierbuild.com [collierbuild.com __title__ Collier Construction in coming weeks.
"The Collier Construction site is a project that is close to our passions," said Coptix Executive Vice President Josiah Roe. "We care a great deal about the burgeoning green design movement in Chattanooga: we are sponsors of Green Drinks and, as members of AIGA, support its growing sustainability initiatives as well. So, we were drawn to Collier's commitment to building sustainable structures that are not only good for customers, but for our community and the planet."
Coptix, which built its customer base upon technology and web services, has extended its creative and marketing services in recent months and has garnered national media attention through a feature on CBS Sunday Morning, which profiled its redesign of the Chattanooga Times Free Press website. In an April Fool's weekend web marketing experiment, Coptix digitally modified a photograph of White House advisor Karl Rove to show him carrying a folder emblazoned with the Coptix logo, bringing hundreds of thousands of visitors to http://coptix.com, and was featured in national news outlets across the country and in Europe.
Contact:
Josiah Q. Roe
Executive Vice President
Coptix, Inc.
423.822.6850
coptix.com
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