London (PRWEB UK) 14 May 2012
Online jewellers Diamonds and Rings sell a large selection of platinum engagement rings, palladium wedding rings, diamond full set and half set eternity rings as well as channel set wedding rings available in all precious metals including white gold, yellow gold and rose gold. The website specialises in bespoke diamond jewellery and prides itself on offering quality jewellery at unbeatable prices.
“It has long been known that retail jewellers put a huge mark-up on jewellery which can be as much as 300%. As well as this many High Street brands offer very low metal weights and poor diamond quality which we feel is unfair. We believe in providing quality jewellery at a fair price with every detail including the metal gauge or depth and the exact diamond quality being visible on our site so that customers can see what they’re getting for their money and can easily compare our prices. ” says the company’s Director.
According to Diamonds and Rings they have been able to reduce prices even further by continuing to keep overheads to a minimum such as not having a retail premises and operating purely online. This coupled with long established connections and newly renegotiated prices with diamond dealers and suppliers means they are able to buy goods with large reductions enabling them pass on this discount to the customer and sell at well below the recommended retail price.
Buying jewellery online is becoming more and more popular as the savings are substantial and consumers are now confident in buying diamonds and jewellery online. By buying from Diamonds and Rings the consumer can also verify the diamonds characteristics via an independent website such as the Gemological Institute of America also known as the GIA. All jewellery is also hallmarked by Assay giving extra peace of mind to customers. It seems that the only difficult bit is narrowing the choice down from the vast selection of styles and diamond options available.
This kind of value for money leaves some of the public wondering if it's all 'too good to be true' and needing to double check by speaking to someone in person. “Customers often ask us if our rings are solid and made of pure platinum or gold because they can’t believe the price difference compared to the High Street. All our precious metals are pure and not mixed with cheaper metals and are hallmarked accordingly” continues Carli Onguc.
About Diamonds and Rings
Diamonds and Rings is a UK based online company that provides diamond rings, wedding rings and other fine jewellery to online consumers. Diamonds and Rings consistently offer high quality diamond jewellery at up to 80% off High Street prices. The company also offers free engraving on all wedding rings. For more information on Diamonds and Rings please visit:
Diamonds and Rings Online