Web comparison site Cheap.co.uk to continue with email marketing campaign.

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Cheap.co.uk announces they are set to continue their email campaign with a 2nd correspondence due for delivery next Tuesday, the 18th April 2012.


we decided that basing the email on an overall car related aspect would benefit those who have opted into our newsletter

After the success of the first campaign sent almost two weeks ago on the 3rd April 2012 Cheap.co.uk have confirmed they are to continue with a second email based mainly on car related services.

The first email was mainly based around a ten percent discount for cheap airport parking with inserts for both pet insurance and pre-paid credit cards. Cheap.co.uk have advised this was opened by a higher then expected percentage and opt out numbers have been encouraging.

“We plan on sending our second email out those who have subscribed next Tuesday; this will be based mainly on Airport Lounges, Car Finance and Car Insurance. We are aware this is mainly a ‘drivers’ based campaign but we wanted to continue the trend of offering an aspect from each of the product ranges so one travel extras interest, one finance related aspect and an insurance comparison to keep the newsletter following the original.” A spokesmen for Cheap.co.uk commented.

He continued: “we decided that basing the email on an overall car related aspect would benefit those who have opted into our newsletter, especially with the plan to include a 10% discount on all driving gift experiences from http://www.trackdays.co.uk. This will keep the email relevant and hopefully of interest to our users.”

“Further inclusions may be a useful voucher codes section, detailing the top discount vouchers for restaurants; we see this as an way to keep customers interesting in the newsletter and the Cheap.co.uk brand as a whole.”

Cheap have a number of services offered on their site and it appears the idea to base their correspondence around a select few products appeals rather then spamming those who have subscribed with huge numbers of correspondence.

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Simon Boynton

Terry Exley
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