Ground-Breaking Survey Uncovers the Consumer Habits of Cheating Brits

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A ground-breaking survey of 3,000 UK spouses reveals the consumer habits of cheats across the UK, and uncovers which hotel chain welcomes the most adulterers.

Italian food is the illicit couple's cuisine of choice

A ground-breaking survey of 3,000 UK spouses has revealed the intimate consumer habits of illicit couples across the UK.

The results show that the majority of cheating spouses meet their lovers after work (68%) - or during work (15%); they are least likely to meet at weekends and on Bank Holidays. Illicit lovers are fans of red wine and Italian food, and on average spend £50 on a meal for two. Their favourite chain of hotels is Holiday Inn, and on average they see their lover twice a month. A typical extramarital tryst lasts 3-5 hours.

Adam Scott, CEO of website who conducted the survey, says the research marks a new era in the understanding of extramarital relationships; "Just like all relationships, affairs have distinctive patterns. We expected more disparate results, but the main details of our members' dalliances remain the same from case to case; the pair meet after work, twice a month, for an evening date of red wine and Carbonara!"

"We are, as always, expecting a huge surge in membership after the festive season, when Christmas cabin fever pushes more disgruntled spouses our way. According to our findings, those with shares in Holiday Inn or Pizza Express are likely to be reaping the benefits!" currently has 550,000 members across the UK, and has been running since 2003.

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Rosie Freeman-Jones
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