Online Bingo Player Growth Stalls as Economy Hits Tough Times

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UK Online Bingo authority website, BingoPort.co.uk, is reporting that online bingo growth in the UK has stalled for the first time ever, pointing to possible market saturation and the current economic crisis. It also suggests that online bingo operators are being forced to be more creative with the launch of new free bingo sites, such as CheekyBingo.com.

In addition, the well established operators are pulling out all of the stops to keep their players from going to competitors. We expect to see a cutthroat 2009.

UK Online Bingo authority website BingoPort.co.uk reported today that the number of people playing real money online bingo in the United Kingdom remained flat in the final quarter of 2008, with just a 1% increase in player numbers across the board. This follows a large increase of over 10% in the September quarter.

"This is the first sign that the UK online bingo market is feeling the effects of both the recession and market saturation. It signals the beginning of what we see as a period of mergers and acquisitions across the industry," said Scott Logan, Managing Director of BingoPort.co.uk.

At the same time, BingoPort.co.uk reported that overall prize values in online bingo rooms decreased slightly for the first time ever, pointing to the fact that not only are the number of new players decreasing, but existing players are spending less.

"This report will not come as a surprise to many industry experts who have been predicting this downturn for some time. We still expect to see strong spending in advertising by the bigger operators as they work to extract the maximum value out of their existing customer base."

With the annual value of the industry estimated to be over £600 million, the main industry players have been vigorously fighting over market share for well over the past twelve months.

"We're seeing more innovative marketing campaigns from the likes of Foxy Bingo, Gala Bingo, Ladbrokes Bingo and Mecca Bingo. These operators, among others, have introduced a range of different concepts to their real money sites. One of the biggest and most successful of these is free bingo games in between their pay to play games on new sites such as Cheeky Bingo and Minxy Bingo," said Logan.

Logan went on to point out that he believed new operators would have trouble finding market share without a well known brand name or a big budget - in many cases, both would be needed.

"In addition, the well established operators are pulling out all of the stops to keep their players from going to competitors. We expect to see a cutthroat 2009."

As the largest online bingo community in the UK, BingoPort.co.uk is the only website to monitor the online bingo operators in real-time for player numbers, jackpots and promotions. Site visitors participate in a range of community features on the site such as bingo chat forums, free bingo and exclusive site events. BingoPort.co.uk also provides industry related services including competitor analysis, business planning and consultation.

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Scott Logan
BingoPort.co.uk
+44 (0) 20 8123 848
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