New Kitchen Knife Store Helps Cooks Choose Top Chef Knives and Cutlery Sets

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Cooking.com has launched a new guide to help choose the best Chef Knives for your kitchen with top brands such as Wusthof, Shun and Global featured in buying guides and knife focused content.

Cooking.com's new Chef Knife Guru will be a magnet for an expanded audience of consumers seeking authoritative direction on what to buy, and how to use kitchen knives.

Cooking.com has launched Chef Knife Guru, a new online store focused exclusively on cutlery with a comprehensive knife buying guide. The store is Cooking.com's first specialized category store with companion content destination to help educate and advise shoppers both new to and familiar with cutlery. http://knives.cooking.com/guide/ Visitors to the store can easily find more information on top brands and recommended items in the guide, and likewise, visitors to the guide can easily purchase featured items directly in the store. Chef Knife Guru is branded as an authority within Cooking.com, offering top-rated kitchen knives for a range of budgets and lifestyles, from industry-leading brands like Wüsthof, Shun and Global.

Tracy Randall, CEO of Cooking.com, had this to say: "We chose to create this cutlery-focused store because we found cutlery to be an area where shoppers often desire education and advice before purchasing. This new store integrated with buying guide offers an added layer of customer service built right into the shopping experience."

"We're happy to see Cooking.com launch a dedicated resource that helps guide consumers through the process of selecting cutlery," says Annette Garaghty, Vice President of Sales and Marketing at Wüsthof-Trident of America, Inc. "In much the same way that our new and informative microsite, http://www.wusthofedge.com is designed to attract a wider and younger audience of avid food lovers, Cooking.com's new Chef Knife Guru will be a magnet for an expanded audience of consumers seeking authoritative direction on what to buy, and how to use kitchen knives."

Chef Knife Guru is celebrating its launch with a $500 sweepstakes giveaway and free shipping offered to all new customers.

About Cooking.com
Cooking.com is transforming online shopping in the food and cooking space by building innovative, entertaining shopping experiences with trusted brands. Cooking.com operates 14 uniquely branded stores including: Food Network Store, Calphalon Store, and Epicurious Store. Powered By Cooking.com delivers high touch, branded e-commerce solutions and category expertise, enabling partners to attract consumers, drive membership and build new revenue opportunities. Cooking.com offers customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with exceptional service and is the recipient of numerous awards for customer satisfaction. Cooking.com was founded in 1998 and is based in Marina Del Rey, CA. http://knives.cooking.com/

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Jason Alexander
Cooking.com
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