Chelsea Manor™ Launches Sexy Lingerie and Intimate Apparel Website

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Chelsea Manor introduces feature-rich website for its brand of sexy lingerie, fashion lingerie, and intimate apparel utilizing advanced technologies in e-commerce, m-commerce, and social networking platforms.

Grand Open Campaign

I strongly feel that mobile commerce will be the dominant platform for online shopping in the coming years...

Chelsea Manor, a retailer of fashion lingerie, sexy lingerie, intimate apparel and related products, announced today that the company has launched its e-commerce and m-commerce website located at http://www.chelsea-manor.com. The announcement was made today by Houman Salem, founder and CEO of the Salem Holdings Company, parent to Chelsea Manor.

The Chelsea Manor website offers a number of user-friendly features and tools to help enhance the overall online shopping experience for consumers of sexy lingerie, fashion lingerie, and intimate apparel. The company’s opening online collection for the Winter 2010 season includes a variety of lingerie designs featuring fashion forward styles and colors. Chelsea Manor believes that consumers will have a highly unique and enjoyable online shopping experience browsing the website for their favorite camisole, chemise, babydoll, bustier, corset, bra and panties sets, and an array of romantic gifts.

Chelsea Manor is among the first online retailers in the lingerie industry to implement new advanced technologies for m-commerce, allowing mobile shoppers to quickly and easily navigate the website and make purchases using their smartphones and other wireless devices. “I strongly feel that mobile commerce will be the dominant platform for online shopping in the coming years, as early adopters have aggressively embraced this technology, and being among the first m-commerce retailers in the lingerie industry, Chelsea Manor will have a significant competitive advantage in this space,” commented Salem.

In addition to the company’s m-commerce feature, Chelsea Manor has also integrated its website with Facebook by developing a Social Store directly on the company’s Facebook business profile page. Here, fans of Chelsea Manor can view products, receive special sales and promotional offers, and place orders directly on Facebook. In addition, this feature also allows consumers to read other consumers’ reviews, post comments, and share pictures. “Our Facebook integration provides a highly unique and interactive shopping experience where consumers can read product reviews and share insight on such things as our product quality, price, and customer service. This level of interactivity leaves us with very little margin for error and I think that’s a good thing,” concluded Salem.

The Chelsea Manor website was developed with the support of the company’s initial investors including retired NFL Hall of Fame player Ronnie Lott and apparel industry executive Joel Klienfeld. “We are very happy and excited for Chelsea Manor and have full confidence in the company’s business model and strategy,” Stated Klienfeld.

As part of Chelsea Manor’s online grand opening, the company is offering Free Shipping on all orders over $99.00.

About Chelsea Manor:
Chelsea Manor is a designer and retailer of sexy lingerie, fashion lingerie, intimate apparel and related products. The company specializes in entry-level luxury products at affordable price points including, lingerie, corsets, babydolls, teddies, chemises, camisoles, bras (from 32A to 42DDD), panties, masquerade masks, sexy costumes, and romantic gifts. Chelsea Manor designs its own collections and also carries products from such reputable brands as Cosabelle, Falke, Oh! La La Cheri, Coquette, Leg Avenue, NuBra among others. For more information about this press release, please contact media(at)chelsea-manor(dot)com and connect with Chelsea Manor on Facebook, Twitter, LinkedIn, Youtube, YELP! and Foursquare.

About Salem Holdings Company:
Salem Holdings Company™ owns and operates businesses in the fashion, apparel, and retail industries. Headquartered in Los Angeles, California with offices in New York City, Salem Holdings Company™ is committed to building a diversified company of leading lifestyle brands. For more information about Chelsea Manor or Salem Holdings Company, please email: media(at)salemholdings(dot)com or visit http://www.salemholdings.com.

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