Safeguard to Localize Online Pay Per Click Campaign for Self Storage Units and Facilities

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Safeguard Self Storage has localized two online PPC campaigns, replacing a nationally focused campaign to a geo,targeted, store-focused level. Safeguard initially tested this campaign in the Chicago, IL area and based on its success has since transitioned this strategy to Philadelphia, PA.

Increasing our visibility in the Chicago and Philadelphia communities was a priority of Safeguard's online marketing campaign

Safeguard Self Storage has recently implemented a localized pay per click online marketing campaign. The campaign is focused on online geo-targeting of Chicago, IL self storage and Philadelphia, PA self storage consumers.

The localized campaign is part of a search engine marketing project between Safeguard Self Storage and TwentySix2 Marketing, an Atlanta, GA SEO agency. The localized component of the pay per click campaign was initially tested in the Chicago, IL area and through improved conversion and cost metrics has been implemented in the Philadelphia, PA area. Safeguard plans to implement this strategy in all areas where their self storage facilities are located, including:

  • Florida
  • Georgia
  • Illinois
  • Louisiana
  • New Jersey
  • New York
  • Pennsylvania
  • Virginia

"Increasing our visibility in the Chicago and Philadelphia communities was a priority of Safeguard's online marketing campaign," explains Vice President of Technology Kurt Kleindienst. "Working with TwentySix2 Marketing, we have enhanced our online presence and it's now easier for our Chicago and Philadelphia customers to find the self storage facility closest to their home."

Fred Larson, President of TwentySix2 Marketing said, "The ability to target online campaigns to a finite geographic detail helps Safeguard ensure that they are truly reaching their target audience. By focusing on the store level we are able to manage the online PPC (pay per click) budget better and deliver superior value."

Below are Safeguard's Chicago, IL self storage facilities:

638 E. St. Charles Rd
Lombard, IL
(630) 495-7867

8131 Lemont Road
Darien, IL
(630) 985-1400

4310 1st Ave
Lyons, IL
(708) 442-6100

9800 South Harlem Ave
Bridgeview, IL
(708) 636-9100

21W379 Lake Street
Addison, IL
(630) 495-7000

1353 Wabash Ave
Chicago, IL
(312) 431-1400

523 W Algonquin Rd
Arlington Heights, IL
(847) 956-7867

2020 Mannheim Road
Des Plaines, IL
(847) 795-8500

1136 E Northwest Highway
Palatine, IL
(847) 776-1300

Below are Safeguard's Philadelphia, PA self storage facilities:

1333 Rhawn Street
Philadelphia, PA 19111
(215) 722-8922

6371 Keystone Street
Philadelphia, PA 19135
(215) 333-3070

830 E Hunting Park Ave
Philadelphia, PA 19124
(215) 831-1000

6224 Germantown Ave
Philadelphia, PA 19144
(215) 848-1060

1221 N Broad Street
Philadelphia, PA 19122
(215) 235-8500

1499 66th Ave.
Philadelphia, PA 19126
(215) 424-4338

3300 Frankford Avenue
Philadelphia, PA 19134
(215) 426-1000

Like all Safeguard Self Storage facilities, the Chicago and Philadelphia properties feature abundant amenities, including exceptional service and leading on-site security. Safeguard's many amenities and unique approach to self storage has enabled it to grow into one of the premiere self storage companies in the U.S.A.

To receive a self storage price estimate, or to view an available self storage unit near you, please contact Safeguard Self Storage or visit our website at safeguardit.com.

About TwentySix2 Marketing:
Founded in 1997; TwentySix2 is one of the most advanced online marketing agencies dedicated to helping businesses achieve their full online potential. The firm assists both large and small businesses, including thirty of the top Fortune 1000 companies. TwentySix2 Marketing has been a leader in the online marketing industry, providing services in search engine optimization, paid search, affiliate marketing, email marketing, blog marketing, social media, web design and online consulting services and strategy.

About Safeguard:
Safeguard was founded in New Orleans in 1989, and as an industry leader its brand hinges on high-quality, conveniently located facilities that feature innovative design, modern security and plentiful amenities. The company has over 70 self storage facility locations in LA, FL, GA, IL, NJ, NY, PA and VA. Headquartered in Atlanta, GA, Safeguard defines success by meeting the expectations of our investors, customers and colleagues. Safeguard is a privately held company with a financial partnership with Morgan Stanley.

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