Web Address Will be Auctioned in Stand-Alone Sale

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A premium web URL -- http://www.chiefexecutive.org -- the kind usually reserved for 'elite' buyers, will be auctioned to the public at large, increasing the likelihood that an end user can acquire the web address without going through a middleman. The address, http://www.chiefexecutive.org, conveys authority, steadfastness, credibility and a business pedigree. Starting bid is $20,000.

Often, the best names, like this one, are only shopped between an elite few buyers

Businesses, services, non-profits and even speculators who value quality URL names will have the opportunity to purchase a URL that resonates authority, steadfastness, credibility and a business pedigree.

You, Here, Now!, a leading search engine strategist, has been retained to sell http://www.chiefexecutive.org, which has been independently appraised as offering top-tier recognition, marketability and development potential. The starting bid is $20,000.

As The New York Times reported on February 1st of this year, quality URLs have become "coins in the new realm." Times reporter Brad Stone cited the example of EuroDNS, which recently acquired 15 appealingly generic names, including chaptereleven.com and microfinacing.com for $150,000.

"These names will pay for themselves within two years," a EuroDNS executive told the newspaper. "The world is only now beginning to discover how important it is to have these assets."

http://www.chiefexecutive.org is not part of a major auction or a large collection, which means that potential end users can bid directly for the name along with those who trade in URLs for a living.

"Often, the best names, like this one, are only shopped between an elite few buyers," says a spokesperson for You, Here, Now! "But anyone, anywhere can bid on http://www.chiefexecutive.org "

Bidding on http://www.chiefexecutive.org is now open and will continue through 5 p.m. Pacific Daylight Time on Friday, March 28, 2008.

You, Here, Now! reserves the right to accept or reject any bid, including the right to accept a bid that is not the highest offered. (This is to permit YHN to weigh offers from the most reliable bidders.)

Bidders can contact YHN by email (bid@chiefexecutive.org) or by phone: 310-492-5858. Please submit your best offer, describe your source of funding, and provide all contact information including weekday phone number and valid email address.

Winning bidder will be directed to make payment within 5 business days via a recognized escrow agent. All bidders will be notified by email no later than April 15, 2008 of the final status of their offer.


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