Children’s Wear: A Global Strategic Business Report
San Jose, CA (PRWEB) May 08, 2012
Follow us on LinkedIn – The highly lucrative children’s wear market is characterized by diverse trends across regions. As the world population ages and birth rates decline, dynamic market forces now shape the fortunes of this segment of the apparel industry. Majority of the baby boomers are no longer in the childbearing age. However, as “Echo Boomers,” children of the baby boomer generation start families, the market for infant wear is one of the key segments driving overall growth in the children’s wear sector. Children, as a group with considerable product awareness, have emerged as a force to reckon with. Endowed with greater awareness, a result of increased exposure to computers, cable television and cellular phones, the children of today are more market savvy, a quality so conspicuously absent in the earlier generation of kids. The children’s wear segment exhibited considerable resilience to the global economic slowdown, which adversely affected sales in the men’s and women’s wear categories. The trend is largely attributed to frequent need for new purchasing clothing for addressing the requirements of growing children. On the other hand, adult clothing purchases are purchased at a lesser frequency, and can be delayed if required.
Product innovation and novelty assume importance in order to ensure continued sales growth and profitability in the Children’s Wear market. Brand equity, customer care, retail outlets and globalization are other factors that sustain growth. Factors that offer a competitive edge include product quality, price, variety, brand consciousness, service and convenience. The market comprises of both branded and private label manufacturers. Companies competing in the children’s wear market have resorted to product differentiation in order to retain an edge over other players in the market. Most companies’ playwear incorporates original print designs and other novel artistic efforts to wean away customers from competition.
Increasing rising influence of popular entertainment characters on children is contributing to increased sales of licensed kids wear and other merchandise that are based on characters and icons. Manufacturers and retailers of numerous kids wear brands are forging alliances to offer licensed merchandise, as part of strategies to promote their products. Cartoon Network’s partnership with retailers for licensed merchandising of its animated characters is an instance of such a trend. Character licensing has significantly affected trends in the children’s wear market for girls and boys, particularly with regard to underwear and nightwear segments.
Children’s wear market is driven by active wear with urbane looks and designs. While girls are more attracted towards unique designs, colors, and graphics, urban-influenced active looks including striped track pants and striped tops with hottest colors are generally the natural choices for boys. The market for Girls Wear, including hippie items such as peasant tops, frills and denim bottoms with attractive designs and embroideries represents the largest children’s wear category. Companies are concentrating more on designing children’s wear with bright colors and sophisticated looks. On the other hand, the world market for Infants & Toddlers Wear is a perfect example of a market totally unaffected by new trends in the fashion-oriented adult apparel industry. The segment, unfazed by economic dynamics, is set to surge ahead as the fastest growing market at a robust CAGR of 4.2% through 2017. Clothing for newborns has traditionally centered on offering soft, comfortable products. However, the sector is witnessing rapid changes with each season bringing in newer variations and trends.
Developed markets of Europe and North America are considered traditional leaders and account for a dominant share of the global market, as stated by the new market research report on Children’s Wear. The European children’s apparel market, despite recording a decline during recession has managed to sustain market momentum, mainly due to the replacement-driven characteristic of the segment. Consequently, clothing retailers, both high-end as well as value-driven have managed to expand their range of children’s wear, thereby intensifying competition in the market. Asia-Pacific, spurred by rapidly burgeoning markets of India, China, Korea, Thailand, Taiwan and others is poised to deliver the fastest growth rate of 5.3% over the analysis period.
Major players profiled in the report include Bealls Inc., Benetton Group S.p.A., Carter’s Inc., Esprit Holdings Limited, Fruit of the Loom Inc., Gap Inc., Hanesbrands Inc., The Jones Group, Kellwood Company, Phillips-Van Heusen Corporation, Polo Ralph Lauren, Sears Holdings Corp., Target Corp., The Children’s Place Retail Stores, The Warnaco Group Inc., and VF Corporation.
The research report titled “Children’s Wear: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of the industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections for the years 2009 through 2017, and 2003 to 2008 by the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Key segments analyzed include Boys Wear; Girls Wear; and Infants & Toddlers Wear.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
Web Site: http://www.StrategyR.com/