China wine industry is to enter into a stage for structural adjustment after 2013 (for instance, de-stocking targeting wine dealers, wine producers’ orientation to low-and medium-end market), in order to pop the market bubble for a comeback
Dallas, TX (PRWEB) May 12, 2014
"China Grape Wine Industry Report, 2013-2016" says the Chinese wine market has seen substantial growth in recent years. From 2001 to 2012, the wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC National Congress called on the restriction of spending by central government bodies on official overseas visits, official vehicles, and official hospitality, “six bans," and alcohol prohibition in the military, leading to the slowdown of growth or even decline in the China wine market. In 2013, the output and consumption of wine in China went down by 4.7% year-on-year and 13.7% year-on-year, respectively. Complete report on the Chinese wine industry is available at http://www.rnrmarketresearch.com/china-grape-wine-industry-report-2013-2016-market-report.html .
Regionally, the development of wine markets and consumption of wine in China vary a lot. As of now, China’s southeast coastal regions, including Shanghai, Guangdong, Fujian and Zhejiang which are economically developed, have achieved provincial-level market scale valuing RMB1-3 billion, city-level market scale valuing RMB100 million, and county-level market scale valuing RMB10 million. However, in the north, central and western regions, wine consumption is still at a stage of market incubation, with the exception of cities such as Beijing and Chengdu.
Due to the restriction of weather and geographical conditions, the wine production in China has higher regional concentration. In China, there are just three provinces and municipalities seeing an annual wine output of 100 million liters or more. Among these, the largest wine producers are Shandong (the Bohai Bay area) and Jilin (Tonghua), with their combined output in 2013 amounting to 712 million liters or 64% of the national total. In Shandong, Chardonnay, Carbernet Sauvignon, Merlot, and Carignane are major wine varities. Also, planting bases of homegrown wine producers like CHANGYU, Great Wall and Dynasty are located in Shandong.
Companies profiled and discussed in China Grape Wine Industry Report, 2013-2016 include Yantai Changyu Pioneer Wine, China Foods, CITIC Guoan Wine Co.,Ltd, TONTINE WINES, Gansu Huangtai Wine-Marketing Industry, Gansu Mogao Industrial Development, Tonghua Grape Wine, Yantai Grand Dragon and Dynasty. Order a copy of this report at http://www.rnrmarketresearch.com/contacts/purchase?rname=175349 .
With China’s accession into the WTO, China’s import tariff on wine was reduced from 65% to 14%, bringing a large inrush of foreign wines into the Chinese market. In 2012, the wine import volume of China reported 394 million liters, equivalent to 2.4 folds of the figure in 2008. In 2013, the Ministry of Commerce launched anti-dumping and anti-subsidy investigations on made-in-EU wines. Together with the impact brought by the government call to restrict the spending by the central government bodies on official overseas visits, official vehicles, and official hospitality, China’s total import volume of wine witnessed a year-on-year decline of 4.5%. In 2013, China’s import volume of bottled wine accounted for 74% of the total, with France as the major import origin.
China wine industry is to enter into a stage for structural adjustment after 2013 (for instance, de-stocking targeting wine dealers, wine producers’ orientation to low-and medium-end market), in order to pop the market bubble for a comeback on the right track. It is estimated that the CAGR of wine consumption in China between 2013 and 2016 will post 9.7%.
The China Grape Wine Industry Report, 2013-2016 highlights the following:
- production scale, import & export, consumption, market price and operation of China wine industry;
- industrial polices, import & export policies, influences from industries upstream and downstream;
- expectation on the development of global and China wine industry: production scale, consumption momentum, competition between homemade wines and imported wines;
- Production, operation, investment and M&As, wine business and development outlook of 10 leading Chinese wine enterprises.
Comprehensive Table of Contents and list of charts available in this report can be read at http://www.rnrmarketresearch.com/china-grape-wine-industry-report-2013-2016-market-report.html .
Explore more reports on the wine market at http://www.rnrmarketresearch.com/reports/food-beverage/beverages/alcoholic-beverages/wine .
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