Lyra Analyzes Inkjet and Toner Trends at Shanghai Forum, Tues., Nov. 6, 2007

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Lyra Research is partnering with Recharger Magazine to kick off ReChina Asia Expo in Shanghai, China, with a valuable pre-show forum titled the Lyra Ink Jet and Toner Supplies China Forum: Global Imaging Supplies Trends and Analysis. This event will be held Tues., Nov. 6, from 9 a.m. to 5:30 p.m. We are pleased to announce that Static Control Components will sponsor the luncheon during this event. Register now as part of your ReChina Asia Expo tradeshow registration at http://www.rechinaexpo.com.

Lyra Ink Jet and Toner Supplies China Forum

Adding Lyra's resources and reputation to the mix will really take this event to the next level. We're thrilled to be working with them again after the success of the World Expo pre-show event.

Lyra Research, the digital imaging authority, is partnering with Recharger Magazine to kick off ReChina Asia Expo in Shanghai, China, with a valuable pre-show forum titled the Lyra Ink Jet and Toner Supplies China Forum: Global Imaging Supplies Trends and Analysis. This event will be held Tuesday, November 6, from 9 a.m. to 5:30 p.m. We are pleased to announce that Static Control Components will sponsor the luncheon during this event.

Although the ReChina Asia Forum has taken place for several years, this will be Lyra's first year hosting the event, which will deliver valuable market research, forecast data, and analysis covering a broad range of topics in the ink jet and toner consumables industry. Content developed for the forum is tailored to OEM vendors, remanufacturers, new compatibles makers, and retail ink jet refillers. The conference's agenda features three of Lyra's world-class industry analysts and select guest speakers, who will discuss industry trends that are affecting profit models in the aftermarket consumables business. Register now as part of your ReChina Asia Expo tradeshow registration at http://www.rechinaexpo.com. Registration is limited.

Charles Brewer, managing editor of The Hard Copy Supplies Journal, the leading publication covering digital imaging consumables, commented on the preshow event: "The 'Ink Jet and Toner Supplies China Forum' preshow conference is the ideal way to obtain vital research, insights, and know-how, enabling you to network more effectively with other attendees during ReChina Asia Expo. Attendees will also benefit from the opportunity to meet with three Lyra analysts and its CEO at one event focused on the ink jet and toner cartridge consumables industry."

"Since its inception the Forum has been the perfect lead-in to ReChina Asia Expo, providing top-notch educational and networking opportunities," said Amy Turner, managing editor of Recharger Magazine. "Adding Lyra's resources and reputation to the mix will really take this event to the next level. We're thrilled to be working with them again after the success of the World Expo pre-show event."

About the Sponsors:
Frank Stefansson, CEO and executive vice president of Lyra, spoke about the event's partners. "Along with Recharger's valued partnership in planning and executing this event, we are excited about Static Control Components' luncheon sponsorship. They have supported Lyra events in the past, most recently Lyra's conference at Recharger's World Expo 2007, and Lyra is pleased that Static has expanded its sponsorship commitment to include this high-profile event.

Forum Overview
In its presentations, Lyra plans to unveil results of original market research surveys focused on imaging supplies that it conducted in the domestic Chinese market. Highlights of this research will be available to conference attendees along with data and analysis of the global ink jet and toner markets.

Dramatic changes in supplies price structures in China and in other developing nations will have a major impact on the global market for imaging supplies. Attend this full-day event for critical information on new OEM technologies, marketing strategies, and tactics that all ink jet and toner cartridge vendors can use to compete effectively in this changing market. Lyra's analysts will deliver market data and analysis, and high-level industry speakers will provide attendees with added perspectives. This event is also a great place to connect and network with colleagues before the hectic trade-show floor opens.

Lyra presenters include:

· Frank Stefansson, CEO and executive vice president, Lyra Research;
· Charles Brewer, managing editor, The Hard Copy Supplies Journal;
· James Forrest, senior analyst, Lyra Research; and
· Jiqiang Rong, director of primary research, Lyra Research.

Leading industry speakers and panelists include:

· Steve Weedon, CEO, Static Control Components (Europe), Ltd. and executive vp, SCC, Inc.;
· Binliang Gong, Secretary General, Special Committee of Consumables of China; and
· Helen Duan, General Manager, Innopat Intellectual Property Co., Ltd.
· Rob Leonard, Principal, Leonard Consulting Group

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

Contact:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
1-617-454-2658

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