Dallas, Texas (PRWEB) March 10, 2013
This study analyzes demand for motorcycles in China. Motorcycles covered include gas-powered -- or internal combustion engine (ICE) motorcycles -- and electric-powered types. Gas motorcycles are segmented by engine displacement: light motorcycles (50 cc or less), medium motorcycles (above 50 cc and less than 250 cc), and heavy motorcycles (250 cc and above). The ICE motorcycle market is also segmented by motorcycle type (i.e., cruisers, scooters, and underbones). Electric motorcycles are segmented by type -- mopeds, electric bicycles, and scooters and other types -- and by battery chemistry -- lead-acid, lithium, and nickel-metal hydride.
Historical data are provided for 2001, 2006, and 2011, with forecasts to 2016 and 2021. Aside from examining the Chinese motorcycle market by product type, this study also presents data for sales of motorcycles in China by market (transportation, recreation and sport, and other) and by region (e.g., Central-North, Central-East, and Southwest). The term “sales” -- used interchangeably with “market,” “demand,” and “consumption” -- is defined as all shipments from Chinese plants, plus imports minus exports. The renminbi (or RMB) is the official currency of the People’s Republic of China, and the base unit of the renminbi is the yuan. The term “yuan” is used throughout this report when referring to currency amounts. “Gas motorcycles” and “ICE motorcycles” are used interchangeably.
All of the national market statistics presented exclude motorcycle demand in Hong Kong and Macau, even though these special administrative regions formally became part of the People’s Republic of China during the late 1990s -- Hong Kong in 1997 and Macau in 1999. Taiwan, which is economically independent from the rest of China and not under the administration of the central government, is excluded from the scope of this study as well.
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In addition, major suppliers of motorcycles are identified and profiled, and the key competitive variables for this industry are discussed. The entire report is framed within the Chinese motorcycle industry’s economic and market environments. Motorcycle revenues by company data presented in the “Industry Structure” section are estimates based on consultation with multiple sources. Market share is calculated based on sales of motorcycles produced in company manufacturing facilities; joint venture sales are allotted according to each company’s share in the venture. Tabular details may not add to totals due to independent rounding, and calculated ratios may reflect unrounded numbers. Macroeconomic and demographic indicators in this study were obtained from Consensus Forecasts dated June 2012.
China electric bicycle industry has gone through several important development phases: the stage before 2002 was the initial development period of the industry; the annual output was less than 2 million units; the industry was in a spontaneous growth stage, showing a small production and marketing scale, small number of industry employees and brand enterprises.
The period of 2002-2007 was rapid development stage of the industry. Due to the low barriers to entry and the large market demand, a number of manufacturers appeared in the industry; the annual growth rate was 80%-100%. By the year of 2007, the industry scale reached to the peak—annual output of 21 million units; the electric bicycle volume in service was 80 million.
From 2008-2011, the industry started to enter the stable growth stage. The scale of production and sales was about 20 million units annually. Drastic change took place in the industry during the period; the inside and outside environment was complex and changeable; industry entrance threshold was higher. Industrial transformation and upgrading became the most critical characteristics.
China electric bicycle industry is currently in a stable growth period. There is still room for growth in the future, but the total output will have no substantial growth like previous years; it will be kept at 20-30 million units annually.
It is expected that the industry will gradually enter the mature stage after 2015. By then, the industry entrance threshold will move up further; brand concentration ratio will be improved further. As the market environment changes, the total output may have significant improvement, the annual production and sales scales will exceed 30 million units; the electric bicycle volume in service will surpass 200 million units.
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