China's family-planning policy makes the only child of the family more precious, which encourages parents to spend as much as they can on baby rearing.
San Francisco, CA (PRWEB) August 26, 2012
In the past five years, revenue from the Baby Product Manufacturing industry has been increasing strongly at an annualized rate of 22.9% to $27.8 billion in 2012. China's family-planning policy makes the only child of the family more precious, and encourages parents to spend as much as they can on baby rearing, says IBISWorld. In addition, China's growing economy has stimulated demand for baby products. In particular, higher living standards have created a stable foundation for medium and high-end baby products.
There are many small and medium-sized companies manufacturing one or more types of baby products. Meanwhile, most well-established large enterprises in the industry, like Beingmate, Combi and Goodbaby, have extensive baby product lines and possess wide distribution areas. Many foreign companies, including Pigeon and Procter & Gamble, have established branches and distribution networks to service the growing Chinese market. The majority of people, especially those in first- and second-tier cities, prefer foreign brands as they are regarded as safer and of higher quality, particulalry after several domestic brands of milk powder were found to contain the contaminant melamine in 2007.
There is great potential for enterprises to create more up-market products and seize niche markets, says IBISWorld. The Chinese government is placing more emphasis on the domestic market, and industries, such as baby product manufacturing, that produce high-quality goods will be the beneficiaries of more government assistance.
For more information, visit IBISWorld’s Baby Product Manufacturing in China industry report page.
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IBISWorld industry Report Key Topics
This industry manufactures a range of products, including food, clothing, diapers, cots and toys, used by babies from birth to three years old. Products that specifically target new mothers are not included in the industry.
Key External Drivers
Industry Outlook Industry Life Cycle
Products & Markets
Supply Chain Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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