Advertising Agencies in China: IBISWorld Industry Report Now Updated

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With most of China’s industries expected to grow strongly over the next five years, Advertising Agencies are expected to benefit from this trend. The growing purchasing power and sophistication of consumers, the strong national policy support and the strong development of China's economy will also fuel the development of this industry. According to IBISWorld, America’s largest publisher of industry research, industry revenue will increase at an average annualized rate of 10.5% to $74.04 billion in 2016.

IBISWorld Market Research

IBISWorld Market Research

The industry is estimated to have generated $44.98 billion in 2011, up 18.6% from 2010

With strong and steady economic growth over the past several decades, China has developed into the fourth-largest advertising market in the world. Although the Advertising Agencies industry in China as a whole has maintained rapid growth, localized advertising markets have become stagnant. This is due to local advertising companies being geographically scattered and small in scale. Most only offer local services and are unable to provide the high-quality services generally required of this industry, according to IBISWorld, America’s largest publisher of industry research.

Large advertising clients are therefore more likely to choose large domestic companies with well-established networks or foreign-owned companies who have extensive experience, design and innovation capabilities. Beijing, Shanghai and Guangzhou are the top three advertising markets in China, and Beijing accounts for the largest share of outdoor advertising.

The industry is estimated to have generated $44.98 billion in 2011, up 18.6% from 2010. This growth has been accelerated since 2009 when the industry was dragged by the negative influence of the global financial crisis.

With expected steady economic growth in China in the next five years and strong national policy support for the Advertising Agencies industry, revenue is forecast to increase at annualized rate of 10.5% to reach $74.04 billion in 2016.

For more information, including profit levels, market shares, product segmentation and more, purchase IBISWorld’s full report on the Advertising Agencies industry in China for $825 at

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Advertising Agencies in China – Key Report Topics
Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on 200 Chinese industries. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Jordan Ho
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