Office Stationery Retailers in China: IBISWorld Industry Research Report Now Updated

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The Office Stationery Retailers industry in China has entered the stage where price competition has been replaced by management, service and brand competition. Over the next five years, industry revenue is forecast to increase at an average annualized rate of 6.4%, totaling $4.03 billion in 2016, according to IBISWorld, America’s largest publisher of industry research.

IBISWorld Market Research

IBISWorld Market Research

In 2012, revenue of the Office Stationery Retailers industry is expected to total $3.20 billion, up 8.6% from 2011, with annualized growth of 7.6% in the five years from 2006, according to IBISWorld, America’s largest publisher of industry research.

Larger firms in this industry have increasingly developed chain-store models since 2005, which has resulted in increased consolidation and concentration levels in the industry from greater merger activity, and increased revenue growth for major firms.

Industry demand is driven by households, students, businesses and the expansion of companies within China. However, the increasing application of digital office equipment offsets industry growth.
IBISWorld estimates that the Office Stationery Retailers industry in China accounts for around 8.4% of total revenue sales in the total stationery subsector. The remaining sales are generated by other industries such as stationery and office supplies wholesalers, general merchandise retailing and direct sales by stationery and paper-product manufacturers.

The market for stationery products is expected to be more diversified in the future. Consumer demand is increasingly differentiated by consumers of varying purchasing power and needs. Industry revenue is expected to increase at an annualized growth rate of 6.4% in the five years to 2016, to a forecast $4.03 billion in 2016.

For more information, including profit levels, market shares, product segmentation and more, purchase IBISWorld’s full report on the Office Stationery Retailers industry in China for $825 at

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Office Stationery Retailers industry in China – Key Report Topics
Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on 200 Chinese industries. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.


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