San Francisco, CA (PRWEB) July 06, 2013
The Online Shopping industry in China is expected to generate $256.8 billion in 2013. Over the past five years, industry revenue has been rising rapidly at an annualized rate of 65.9%, says IBISWorld. This high growth is due to the increasing penetration level of e-commerce in China and the development of online businesses and the services they provide.
Despite the global financial crisis in 2008 and 2009, online shopping grew strongly as most products are sold online at lower prices than in brick-and-mortar stores. In addition, the Beijing Olympic Games in 2008 boosted industry performance as the event led to an overall increase in Chinese consumption, says IBISWorld.
Industry concentration and competition are high, with the top four enterprises accounting for an estimated 86.9% of industry revenue. The market share of the top four players, Ali Baba (taobao.com and tmall.com) 360buy Jingdong Mall (360buy.com), Tencent (paipai.com) and Amazon China (amazon.cn), has decreased slightly in recent years. With new retailers entering the industry and providing miscellaneous products, industry competition has become increasingly intense, says IBISWorld. However, top players will continue to make up a majority of industry revenue due to their established brand names.
IBISWorld anticipates that the Online Shopping industry will continue to expand and account for a greater market share within China's retail sector. With the improvement of comprehensive services and increasing internet penetration, revenue growth will be strong and steady.
For more information, visit IBISWorld’s Online Shopping in China industry report page.
Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189
IBISWorld Industry Report Key Topics
The Online Shopping industry in China comprises retail businesses for which the internet is the primary selling platform. Online business transactions between different countries, online bill payment, digital pay-product downloads, internet banking and e-ticketing are not included in this industry.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.