Poultry consumption in Chinais growing, though still low.
San Francisco, CA (PRWEB) May 26, 2013
In the five years through 2013, revenue for the Poultry Farming industry in China has been growing at an average annualized rate of 7.7% to $75.3 billion. Revenue has been growing steadily due to rises in poultry prices as well as output growth, says IBISWorld. Poultry meat is becoming increasingly important in people's diets as a healthier alternative to other meats. Additionally, poultry meat represents only 23.0% of total meat consumed in China, much lower than the world average. And although pork is still the most popular meat consumed in China, its share has decreased in recent years.
Poultry farming, like other agricultural industries in China, is highly fragmented across the country. Most industry enterprises are small, family-owned poultry farms with total poultry numbers of just a few thousand, says IBISWorld. The top four poultry enterprises – Wen’s Food Group, Charoen Pokphand Group, Liuhe Group, and Hanwei Group – are estimated to account for less than 10.0% of industry revenue in 2013.
Although the Poultry Farming industry in China is subject to a low concentration level, the industry's leaders have been expanding much more rapidly than the industry as a whole, says IBISWorld. Rising labor costs in rural areas and frequent poultry diseases have made individual farming rather vulnerable and less competitive than specialized farms that benefit from economies of scale and more advanced farming technology.
Higher industry concentration levels are expected in the future as poultry farming becomes more integrated with both the upstream feed manufacturing industry and the downstream poultry processing industry, says IBISWorld. Increasing emphasis on product quality by consumers and the emergence of brand marketing are expected to drive the rapid development of companies with good reputations.
For more information, visit IBISWorld’s Poultry Farming industry in China industry report page.
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IBISWorld Industry Report Key Topics
The Poultry Farming industry in China is engaged in the hatching and raising of poultry to produce meat and eggs. Poultry includes chickens, ducks, geese, ostriches and quails. This industry begins with the fertilization of eggs and ends with the supply of eggs and live birds ready for slaughter to poultry processors. Bird farming is not included in this industry.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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