Enhanced franchising and intellectual property right laws will stimulate growth of restaurant chain operations in China.
San Francisco, CA (PRWEB) April 13, 2013
Full-Service Restaurants in China account for the largest share of revenue of all the industries in China's catering subsector. IBISWorld estimates that industry revenue has been increasing at an annualized rate of 13.2% in the five years through 2013.
Competition in the Full-Service Restaurant industry is high and the market is very fragmented; the combined share of the top four companies is less than 1.0% in 2013. A few firms with strong brand images have begun to operate on a national scale with the development of chain operations. However, some, like China Quanjude Group, have shifted more toward the development of direct management, due to disadvantages in the legal framework regarding franchise operations and brand copyright infringement issues.
Improvements in the legal framework for franchising and intellectual property rights will stimulate growth for chain operations, says IBISWorld, and major players will continue enlarging their networks of branch restaurants and franchises. Technology changes will continue, largely in terms of credit card use. This will be strongly influenced by the development of China's financial markets and credit card businesses.
For more information, visit IBISWorld’s Full-Service Restaurants in China industry report page.
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IBISWorld Industry Report Key Topics
Full-service restaurants in China provide food services to patrons who order and are served while seated and pay after eating (i.e. table service). Food provided by businesses in this industry include a large variety of Chinese cuisine as well as foreign cuisine.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.