Retail CHINA Brings La Vie en Rose to China : Joint Venture Plans With retail CHINA Signal Major Expansion

Share Article

La Vie en Rose, Canada's contemporary lingerie and swimwear designer/retailer, is partnering with retail CHINA limited of Hong Kong on a major expansion in Greater China. The firms announced joint venture plans that will strategically position and expand the brand in the world's fastest growing middle class market. Under this arrangement, retail CHINA will develop and operate retail channels for La Vie en Rose in China, Hong Kong and Macau. These channels will include La Vie en Rose flagship shops, department store shop-in-shops and online retailing. The first flagship shops are planned for Beijing and Shanghai later this year.

News Image
We have had our eye on La Vie en Rose for some time. They create a look and a retail concept that is beautifully attuned to China's upwardly mobile, young middle class. La Vie en Rose's potential for growth is tremendous in our market. We look forward to our partnership.

La Vie en Rose's trend-setting designs and proven retail concept make them, undeniably, the lingerie and swimwear shopping destination in Canada and beyond. Their successful international expansion began in 2004 and La Vie en Rose is now established with more than 40 stores in the United Arab Emirates, the Kingdom of Saudi Arabia, Jordan, Egypt, Lebanon, Morocco, and will open in Kuwait this fall. A flagship store in one of the biggest malls in Dubai, the Dubai Mall, is planned for opening at the end of August 2008. The retail CHINA deal, their first in Asia, gives them access to the world's fastest growing consumer market. retail CHINA's CEO, Janet De Silva, says, "We have had our eye on La Vie en Rose for some time. They create a look and a retail concept that is beautifully attuned to China's upwardly mobile, young middle class. La Vie en Rose's potential for growth is tremendous in our market. We look forward to our partnership."

La Vie en Rose President Francois Roberge says, "Globalization creates new markets and wealth and we want to be part of it, and China, as one of the fastest growing economies, is a must. China will be the largest market within the next 20 years. The future of La Vie en Rose is directly linked to the development of partnerships."

About retail CHINA

retail CHINA limited is a specialist retailer adapting international retail brands to China and operating their retail stores. It focuses on China's growing middle class market offering consumers affordable and high quality products that enhance their lifestyle. It is the operating partner for international retail brands, securing the rights to operate their retail channels in China. retail CHINA works closely with several leading international property developers and will be introducing a number of international brands through the more than 200 shopping malls they will open over the next three years. retail CHINA was formed from the operating company that introduced and has successfully operated "Fruits & Passion" in China since 2005.

http://www.retailchinalimited.com

Release Summary:

La Vie en Rose of Canada and retail CHINA limited of Hong Kong announced China joint venture plans. retail CHINA will develop and operate La Vie en Rose stores in the world's fastest growing middle class market.

Keyword Tags:

china, china retail, china's consumer market, china's middle class market, retail, retail business in china, retail china, retail in china, shopping

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Howard Hsu
retail CHINA limited
(852) 3542-5382
Email >