Toy spending in China is much lower than the global average, indicating great potential for the Chinese market
San Francisco, CA (PRWEB) October 24, 2012
China manufactures over 70.0% of the world's toys. In 2012, the Toy Manufacturing industry in China is set to generate $25.7 billion, says IBISWorld. Over the past five years, revenue has been growing at an annualized rate of 8.8%. As household incomes in China rise and families choose to spend more on their children, domestic demand has been growing faster than overall industry revenue. Although exports have been increasing, exports as a proportion of industry revenue have been declining.
The Toy Manufacturing industry is made up of a large number of small and medium-scale participants, with no one firm dominating the industry. The four largest players, Nanhai Sino-U.S.A. Toy Factory, Goodbaby, Nanhia Honjing, and Lerado Group, contribute just one-tenth of industry revenue. Most export-oriented toy manufacturers are original equipment manufacturers (OEM) for major global players like Mattel.
The Chinese market for toys is considerable, says IBISWorld. Currently, average per capita expenditure on toys for children under 14 years old is much lower than the global average. As disposable incomes increase, the share of income spent on children's products is growing, and domestic enterprises will increasingly satisfy this demand. Furthermore, Chinese enterprises with their own brands will develop products that are distinctly Chinese in character, tapping into growing local and foreign markets whose needs are not being met.
For more information, visit IBISWorld’s Toy Manufacturing in China industry report page.
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IBISWorld Industry Report Key Topics
The Toy Manufacturing industry in China consists of businesses that manufacture various toy products for the entertainment and education of children.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.