Dell is First Computer Company to Join Chinese Blogosphere to Listen,
Talk Directly to Customers
SHANGHAI, China (Business Wire EON/PRWEB ) March 20, 2007 --
Dell (NASDAQ:DELL) today announced the launch of Direct2Dell Chinese (www.direct2dell.com/chinese),
becoming the first computer systems company to open a corporate blog in
Chinese. The new blog was announced on the eve of Michael Dell’s
latest visit to China.
“By listening directly to Chinese customers
through digital-community tools and networks, Dell can deliver better,
more customized products and a superior experience,”
said Mr. Dell. “About one-fifth of the world’s
population speaks Chinese as their first language. As the number of Dell
customers expands globally and the online population doubles from one to
two billion people over the next few years, we will continue to have
conversations in the language of choice for our customers.”
China, where Dell last year ranked No. 3 in computer shipments, is one
of the company’s fastest-growing markets. Dell’s
position in China after eight full years of operation is significantly
ahead of what the company had achieved in the United States after a
similar period of time.
At Direct2Dell Chinese, bloggers from Dell management, engineering,
customer care and sales will blog about products and services, discuss
IT trends, share work and life experiences, and listen to customers'
feedback. Readers are encouraged to suggest topics and leave comments to
interact with Dell bloggers.
Direct2Dell Chinese is an extension of Dell’s
existing English-language corporate blog (www.direct2dell.com)
which started in July 2006. The company has been using Web 2.0 tools
(digital communications tools) to develop deeper relationships with
customers. Last month, Dell launched IdeaStorm (www.dellideastorm.com),
an online community where customers can post ideas on technology and
Dell products, services and operations. Another digital communications
tool from the company, StudioDell (www.studiodell.com),
enables customers to watch, download and upload videos and podcasts on
Dell-related products and better harness emerging technologies.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 25 on the Fortune 500. For more information, visit www.dell.com.
To get Dell news direct, visit www.dell.com/RSS.
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.
See the original story at: http://eon.businesswire.com/releases/chinese/company/prweb512861.htm
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