Dell is First Computer Company to Join Chinese Blogosphere to Listen, Talk Directly to Customers

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Dell (NASDAQ:DELL) today announced the launch of Direct2Dell Chinese (http://www.direct2dell.com/chinese), becoming the first computer systems company to open a corporate blog in Chinese. The new blog was announced on the eve of Michael Dell's latest visit to China.

About one-fifth of the world's population speaks Chinese as their first language. As the number of Dell customers expands globally and the online population doubles from one to two billion people over the next few years, we will continue to have conversations in the language of choice for our customers.

    "By listening directly to Chinese customers through digital-community tools and networks, Dell can deliver better, more customized products and a superior experience," said Mr. Dell. "About one-fifth of the world's population speaks Chinese as their first language. As the number of Dell customers expands globally and the online population doubles from one to two billion people over the next few years, we will continue to have conversations in the language of choice for our customers."

China, where Dell last year ranked No. 3 in computer shipments, is one of the company's fastest-growing markets. Dell's position in China after eight full years of operation is significantly ahead of what the company had achieved in the United States after a similar period of time.

At Direct2Dell Chinese, bloggers from Dell management, engineering, customer care and sales will blog about products and services, discuss IT trends, share work and life experiences, and listen to customers' feedback. Readers are encouraged to suggest topics and leave comments to interact with Dell bloggers.

Direct2Dell Chinese is an extension of Dell's existing English-language corporate blog (http://www.direct2dell.com) which started in July 2006. The company has been using Web 2.0 tools (digital communications tools) to develop deeper relationships with customers. Last month, Dell launched IdeaStorm (http://www.dellideastorm.com), an online community where customers can post ideas on technology and Dell products, services and operations. Another digital communications tool from the company, StudioDell (http://www.studiodell.com), enables customers to watch, download and upload videos and podcasts on Dell-related products and better harness emerging technologies.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 25 on the Fortune 500. For more information, visit http://www.dell.com. To get Dell news direct, visit http://www.dell.com/RSS.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

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Jacqui Zhou
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