Patient newsletters present an easy to implement strategy that builds rapport with clients and enables them to associate the chiropractor’s name automatically with the business and its services.
Denville, NJ (PRWEB) January 05, 2012
“Chiropractors today need to acknowledge that they are a brand,” said Chhoda. “Brands offer instant recognition and identification, with a promise of consistent, reliable standards of quality and care and it's possible to do this with a brand new technology called Chiropractic Newsletter released in 2012.”
Branding using the chiropractic newsletter service allows chiropractic businesses to stand out from competitors, physicians and similar practices in related fields. Branding strategies encompass a variety of methods, from a unique logo and social media to chiropractic newsletters. It’s a key factor for newly established practices and works equally well for older businesses.
Branding provides a quick way to establishing an identity, while showing prospective patients what the business is and what it offers.Chhoda suggests using a variety of branding methods, but advises that chiropractors begin with his brand new, cutting edge chiropractic patient newsletter that can be delivered via email, mobile device and posted on the practice's website.
Creating a brand is a multi-faceted endeavor. The goal is to create an identity, confirm professional credibility and cement patient loyalty. One of the easiest and quickest methods of doing that is with a chiropractic patient newsletter such as Chiropractic Newsletter that provides automated solutions that can be customized for individual practices.
The most successful practices are those that have established a rapport with patients. Customer appreciation is more than just a yearly event. It’s part of the branding process and can take a myriad of forms, from a friendly thank-you note or appointment reminder, to small gifts and tokens such as key chains and pens emblazoned with the practice’s name.
Chiropractic marketing is part of the branding process. It establishes trust and confirms the chiropractor as a leader in the field. It marks the owner as a professional that patients are comfortable recommending to friends and family. Patient newsletters present an easy to implement strategy that builds rapport with clients and enables them to associate the chiropractor’s name automatically with the business and its services.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his official website at http://www.nitin360.com.
About Nitin Chhoda
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.