It quickly collects email addresses from patients who visit a practice’s website by providing with instantly downloadable eBooks, which can be accessed after entering name and email address on the practice’s website.
Denville, NJ (PRWEB) April 10, 2012
According to Chhoda, the right kind of advertising allows to precisely track a return on investment, cut through the clutter and identify with patients on an emotional level. Corporations spend millions of dollars to be able to achieve these three goals.
“Today, patients are exposed to several hundred marketing messages a day. To be able to cut through the clutter as a physical therapy business, you need to connect with patients on an emotional level, perhaps even make them smile or laugh,” he said.
Chhoda says that being able to create a deeper and more meaningful connection with patients is an important strategy for all private practice owners. It’s also important to be able to clearly differentiate one when communicating with patients. Hence, the two key components of effective advertising are personalization and differentiation, both of which can be achieved quite effectively. Even sending a hand-written post card goes a long way toward attracting a patient’s business.
“The disadvantage with traditional advertising, including brochures, pamphlets and flyers, is it seems fairly impersonal, and the recipient knows it is intended for a large list of people.
Personalization, such as newsletters and even hand-written post cards is a key to building a long-term successful business,” Chhoda said.
Chhoda, an author who specializes in building and improving chiropractic business through marketing and educational newsletter content for patients, provides business, marketing tips and strategies for chiropractors to help grow practices.
Chiropractors can also connect with patients through his publication, the Chiropractic Newsletter. The publication provides private practices a resource for keeping patients engaged, informed and up to date with current medical practices and new medical technologies.
Chiropractic Newsletter is a content-rich chiropractic marketing solution that boosts internal referrals from patients with word-of-mouth promotions. It quickly collects email addresses from patients who visit a practice’s website by providing with instantly downloadable eBooks, which can be accessed after entering name and email address on the practice’s website. Twice a month, the Chiropractic Newsletter system automatically delivers an engaging newsletter to patients and doctors in any given local community, without the practice to having to lift a finger. The product launched in early March to much fanfare and critical acclaim.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.