Denville, NJ (PRWEB) September 13, 2012
“Chiropractors today need to acknowledge that they are a brand,” said Chhoda. “Brands offer instant recognition and identification, with a promise of consistent, reliable standards of quality and care and it's possible to do this with a brand new technology called Chiropractic Newsletter released this quarter of 2012.”
Chiropractic newsletter service that will be used for branding allows the business to stand out from competitors, as well as to physicians and other related fields.With branding strategies, it encompasses a variety of methods, from creating a unique logo or social media to creative newsletters. These newsletters can be delivered via email, mobile device and posted on the practice's website. The goal is to create an identity, confirm professional credibility and cement patient loyalty.
Most of successful practices have already established a good rapport with patients. Owners should appreciate customers regularly in different ways – from sending a thank-you note, giving small gifts or tokens such as key chains and pens to a simple appointment reminder.
Chiropractic marketing is part of the branding process. It establishes trust and confirms the chiropractor as a leader in the field. It marks the owner as a professional that patients are comfortable recommending to friends and family, http://www.youtube.com/watch?v=6CF1_7WRYOM&list=UU72yaQd8-WM8wWaU2-Ahj1w&index=5&feature=plcp. Patient newsletters present an easy to implement strategy that builds rapport with clients and enables them to associate the chiropractor’s name automatically with the business and its services.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit his official website at http://www.nitin360.com.
About Nitin Chhoda
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.