International Marketing Specialist, Nitin Chhoda, Now Offers Chiropractors New Patient Retention Strategies

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More and more, competition among chiropractic clinics increases with the number of new practitioners that enter the market. That is why internationally acclaimed marketing strategist Nitin Chhoda urged private chiropractic practitioners to find innovative ways of building up client base and implementing patient retention strategies such as those provided in his Chiropractic Newsletter.

Chiropractic Newsletter

The ultimate determinant to success or failure of one’s clinic is the number of newly acquired patients in a certain period of operation and the number of retained patients during the course of time.

Fresh from the success of a Private Practice Retreat held in Las Vegas on April 13-15, Chhoda, who is also an accomplished licensed physical therapist, shared some of the 20 marketing and customer retention strategies he discussed in the retreat through the Chiropractic Newsletter. These strategies included automatic follow up sequences and how to approach doctors from three dimensions, which he calls the “tri-fecta” approach.

“I think the idea that people liked the best was using the communication tri-fecta approach to contact physicians and patients. This consists of the physician tri-fecta (in-person, fax and mail) and the patient tri-fecta (text, email and phone calls). These are the three communication channels you should use to build a relationship with patients and physicians,” explained Chhoda in his website.

He cites that the ultimate determinant to success or failure of one’s clinic is the number of newly acquired patients in a certain period of operation and the number of retained patients during the course of time. He believes that the secret of successful chiropractic businesses are a combination of proven systems working consistently together to produce these results. He notes that “successful (chiropractic) clinics invest on establishing relationships with their patients”. Thus he urged them to follow this principle of building up relationships and become an expert in one’s own area of operation in as little as 10 days.

Chhoda shares these in the bi-monthly newsletter he created for the community of chiropractors. He guarantees that the newsletter will help practitioners build trust and strong relationships with patients. Private practitioners and clinic owners may avail of the newsletter by subscribing through the website. The newsletter has gained the admiration and confidence of practitioners worldwide as attested to in the following comments.

“As a Physiotherapist in the UK, I must say that the solutions presented in the Chiropractic Newsletter are a welcome addition to clinics trying to juggle the demands of patient care and chiropractic marketing at the same time, and I think Nitin and the staff at Chiropractic Newsletter have done a sterling job in creating, delivering and offering customer support,” said Elizabeth Thompson, DC from the UK. She particularly appreciates Chhoda’s personal interest in his reader’s success. “Nitin called me twice to make sure I was able to maximize the use of the system,” she said. “I would gladly recommend this to all physiotherapists across the world.”

“This is a great product and will be of tremendous benefit to therapists trying to market their practices. It is an absolutely amazing marketing powerhouse giving the user far greater flexibility than anything I have seen in the market.” – Helen Adams, DC

To learn more about the Chiropractic Newsletter, or to subscribe to the bi-monthly publication, visit the website

About Nitin Chhoda
Nitin Chhoda is a licensed Physical Therapist in NJ, NY and a published author of “Total Activation: The New 5 Step Fitness Mantra“, “Marketing For Physical Therapy Clinics” and “Physical Therapy Marketing For The New Economy” (all featured on He is also a private practice marketing consultant and an expert on finding new ways to automate marketing and referral generation using technology.

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