MILL VALLEY, Calif. (PRWEB) July 17, 2006 -–
Chip chip hooray! Corazonas heart-healthy tortilla chips, the first snack chip clinically proven to lower cholesterol, are now available for order at Amazon.com’s (NASDAQ: AMZN) grocery store. These delicious, innovative snack chips tempt the taste buds in three tasty flavors – Original, Jalapeño Jack and Salsa Picante – and are crafted with whole oats, fiber and plant sterols.
“Corazonas are the perfect heart-healthy snack for summer picnics, backyard barbecues or while watching the latest DVD movie because they don’t compromise on taste, flavor or texture,” said Ramona Cappello, co-founder and chief executive officer of Corazonas Foods. “Incorporating this delicious, crunchy snack option into a heart-healthy lifestyle is easier than ever now that Corazonas can be ordered at Amazon.com and delivered right to people’s doorstep.”
Why Heart-Healthy Foods?
According to new guidelines issued by the American Heart Association in June 2006, a healthy diet and lifestyle are key weapons in the fight to prevent cardiovascular disease — the nation’s number one cause of death for both men and women. Among their recommendations are achieving and maintaining healthy cholesterol levels, yet at least 50 percent of the American adult population, or almost 107 million people, suffer from borderline to high cholesterol, defined as a total cholesterol count of 200 mg/dL or higher.
Inspired by the Spanish word for heart, corazón, Corazonas chips feature whole oats and plant sterols and offer proven heart-health benefits. This delicious and innovative chip is the first snack chip that is clinically proven to lower low density lipoprotein (LDL) cholesterol, a.k.a. “bad cholesterol,” by up to 15 percent. Additionally, Corazonas chips are cholesterol free, trans fat free, low in saturated fat, all natural, and depending on flavor, a low or reduced-sodium snack. With Corazonas, people can snack to their heart’s content!
Corazonas heart-healthy tortilla chips are available in three scrumptious flavors – Original, Salsa Picante and Jalepeño Jack – and in 2-ounce and 7-ounce packages. In addition to Amazon.com, Corazonas can be purchased at Mollie Stone’s, Andronico’s and Lunardi’s and other select retailers and food service operators in Northern California, King Soopers stores in Colorado and at more than 530 Jamba Juice stores nationwide. For a complete listing of Corazonas’ availability, please visit http://www.corazonas.com.
About Corazonas Foods
Inspired by the Spanish word for heart – corazón, Corazonas Foods was founded by a team of passionate entrepreneurs whose mission is to provide heart-healthy, all-natural alternatives to Americans’ favorite snacks without sacrificing taste, texture or fun. Corazonas heart-healthy tortilla chips are the first snack chip clinically proven to lower cholesterol and are crafted with whole oats, fiber and plant sterols. Corazonas Foods is a venture of Brand New Brands. For more information on Corazonas and to find where they can be purchased near you, visit http://www.corazonas.com.
About Brand New Brands, Inc.
Brand New Brands is a groundbreaking new company that brings together the entrepreneurial spirit of a start-up and the resources of an established corporation to create new foods and beverages that promote health and wellness. Founded by successful innovators Will Rosenzweig (founder of Republic of Tea) and Pete Mattson (founder of the Mattson Group), Brand New Brands is committed to the mission of improving and enhancing Americans’ lives through healthful foods. The privately held company is headquartered in Mill Valley, California. For more information on Brand New Brands, visit http://www.brandnewbrands.com.