Increasing visitor engagement is one of the prime factors in the marketing of content on websites.
Folkestone, Kent (PRWEB UK) 31 January 2013
The Kent-based company is positive about the benefits of onsite and offsite video promotion plays in sending out the right company information in an easy to comprehend format. Adding it to the suite of other services they provide seemed a natural progression.
Pricing starts at £350 per video and includes all technical installation and uploading.
Using pictures or slides within the video is perfectly acceptable, however, they can be requested as part of the process if not provided.
The web firm believes with the undeniable increase of social media and social sharing features on websites such as Facebook, Youtube, Flickr and Vimeo, video marketing can offer a welcome addition to marketing campaigns.
With Youtube alone streaming over four billion videos per day (Source: http://en.wikipedia.org/wiki/YouTube#cite_note-60_hours-17), considering a video option within website content has great appeal.
The many evident benefits include: time on site increases, viral attraction, people are more likely to share informative video content, traffic to the target website from websites with lots of daily visitors, great for "how to" or instruction series for product usage, building up user engagement through commenting, and videos being shown in searches. It is an everyday occurrence people witnessing video content in many web-related searches.
Chris Longley, of http://www.chrislongley.co.uk advises, "Increasing visitor engagement is one of the prime factors in the marketing of content on websites. Attracting attention to unique services or call to actions are imperitive. Video achieves this better than website text, especially when condensing information into easy to view bullet point formats."
However, the Kent outfit advises clients about thinking of local markets as well as global. The firm works mainly with regional local businesses, therefore strongly recommends an element of localisation, targeted at a local audience. The content should include local references and even testimonials.
The company aims to provide some brainstorming discussions in formulating an effective video. Researching specific goals, knowing the audience, timely delivery of content, call to actions and measurability.
You can view an example video here.