The combined audience of Salem Web’s national brands and BibleGateway.com will provide ministries and advertisers with a fantastic opportunity to reach the online Christian audience even more effectively
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Richmond, VA (PRWEB) June 1, 2010
Leading Christian publisher Zondervan has reached an agreement naming Salem Web Network (SWN), the online division of the nation’s leading Christian media corporation, as the exclusive sales agent for BibleGateway.com.
“The reach that these two organizations will be able to offer advertisers is unequaled in today’s marketplace,” said Rachel Barach, General Manager of BibleGateway.com.
Zondervan, publisher of the world’s most popular modern English Bible (New International Version or NIV), is the custodian of the publisher-neutral BibleGateway.com, the number one biblical information site on the web.
“The combined audience of Salem Web’s national brands and BibleGateway.com will provide ministries and advertisers with a fantastic opportunity to reach the online Christian audience even more effectively,” said Jonathan Yang, Vice President of Sales for Salem Web Network.
Salem Web has seen steady growth over the past year through new website launches and acquisitions. With a reach of more than 10 million users each month, the online network has provided ministries and advertisers -- including Billy Graham Evangelistic Association, Liberty University and Gospel for Asia -- with a highly engaged and interactive Christian audience. Salem’s knowledge and insight into the Christian audience and the reach of BibleGateway.com, with more than 8 million unique users each month, will give advertisers a unique opportunity get their message in front of the most engaging users online.
“We’re very excited about adding an audience the size of Bible Gateway’s to SWN’s network of sites such as Christian Faith Crosswalk.com, OnePlace.com, Christianity.com, Crosscards.com and other national brands,” said Tom Perrault, Senior Vice President of Salem Web Network. “Our ministry and advertising partners will benefit from the same solution-based expertise applied to much greater scale.”
About Salem Communications and Salem Web Network
Salem Communications Corporation is the largest commercial U.S. radio broadcasting company that provides programming targeted at audiences interested in Christian and family-themed radio content, as measured by the number of stations and audience coverage. Upon completion of all announced transactions, the company will own a national portfolio of 95 radio stations in 37 markets, including 58 stations in 22 of the top 25 markets. We also program the Family Talk ™ Christian-themed talk format on XM Radio, channel 170.
Salem also owns Salem Radio Network, a national radio network that syndicates talk, news and music programming to approximately 2,000 affiliated radio stations and Salem Media Representatives, a national media advertising sales firm with offices across the country.
In addition to its radio broadcast business, Salem owns a non-broadcast media division. Salem Web Networ k is a provider of online Christian and conservative-themed content and streaming and includes websites such as Christian faith focused Christianity.com, Christian living focused Crosswalk.com® , Online Bible Study at BibleStudyTools.com, and Christian radio ministries online at OnePlace.com. Additionally Salem owns conservative news leader Townhall.com® and conservative political blog, HotAir.com providing conservative commentary, news and blogging. Salem Publishing™ circulates Christian and conservative magazines such as Homecoming® The Magazine, YouthWorker Journal™, The Singing News, FaithTalk Magazine, Preaching and Townhall Magazine™. Xulon Press™ is a provider of self publishing services targeting the Christian audience.
Zondervan is the world's leading Christian publisher of books whose authors are noted for their excellence in the craft of writing as well as their worthy contribution to the ongoing global evangelical conversation. The works published by Zondervan not only confirm readers' faith and understanding, they also challenge and stretch readers' thinking. For more than 75 years, Zondervan has delivered transformational Christian experiences through general, ministry, and academic resources by influential leaders and emerging voices, and been honored with more Christian Book Awards than any other publisher. Headquartered in Grand Rapids, Mich., Zondervan resources are sold worldwide through retail stores, online, and by Zondervan ChurchSource, and are translated into nearly 200 languages in more than 60 countries. Visit Zondervan Books on the Internet at http://www.zondervan.com/books.
Jonathan Yang, Vice President of Sales
Kristie Rutzel, Director of Marketing & SEO
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