Trending this Christmas Season: Many Christmas Tree Owners Will Display Both Real and Artificial Christmas Trees

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The American Christmas Tree Association says a recent Nielsen consumer survey shows that shoppers who have traditionally celebrated Christmas with a real Christmas tree may also be purchasing an artificial Christmas tree as part of their Christmas decorations.

According to the American Christmas Tree Association, increasingly consumers are recognizing that having more than one kind of Christmas tree can satisfy everyone's holiday traditions.

A Nielsen survey of nearly 30,000 U.S. households conducted at the end of last Christmas season found that a growing percentage of U.S. households who will display a real tree will also display an artificial tree, recognizing a developing trend in households that are celebrating Christmas with more than one Christmas tree and more than one kind of tree.

According to the American Christmas Tree Association, (ACTA), consumers are recognizing that having more than one kind of Christmas tree can satisfy everyone’s holiday traditions.

“What the Nielsen survey tells us is that there really is a Christmas tree for everyone, be it real or artificial,” said Jami Warner, Executive Director of ACTA.

“We have seen an intensifying interest in displaying a Christmas tree in more than one just one focal point in the home,” said Warner. It’s so easy now to have put one kind of tree, perhaps a more traditional real tree, in the living room area of the home, and perhaps another kind, shape, color or even theme tree in other rooms in the home, including the kid’s rooms and the front and back yards,” Warner added.

“Granted, it’s hard to picture your home decorated for the holidays with temperatures in many parts of the country still hovering around the 100 degree mark, but before we know it the kids will be back to school, the leaves will start turning, the Halloween candy will show up in the grocery aisles and we’ll feel that pre-holiday nip in the air. It’s really not too early to start planning for Christmas,” she said.

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