C.H. Robinson’s Pink Ribbon Watermelon Program Develops App

Share Article

Watermelon that Wows!, a new mobile app developed by C.H. Robinson’s Pink Ribbon Watermelon program, brings to life the many creative uses and health benefits of watermelon.

Watermelon that Wows! home screen

"The ‘Watermelon that Wows!’ app adds another component to our innovative melon offering,” said Josh Knox, strategic category manager at C.H. Robinson.

Watermelon that Wows!, a new mobile app developed by C.H. Robinson’s Pink Ribbon Watermelon program, brings to life the many creative uses and health benefits of watermelon.

The app, available for download at the Apple App Store, features a variety of different activities for users to interact with, from step-by-step instructions to carve ornate watermelon centerpieces, to watermelon recipes and a family-friendly “Save the Watermelon” seed spitting game where users help a farmer protect his watermelon crop from vermin. All profits from the sale of this app will be donated to breast cancer research organizations.

The Pink Ribbon Watermelon program allows retailers to participate in a comprehensive program that includes consistent supply, in-store support and a cause-marketing component. Since 2008, the program has raised over $680,000 for breast cancer research.

“Consumers have long loved the health benefits from watermelon. Now they also love the fact that funds raised through the Pink Ribbon Watermelon program are going to fund critically important breast cancer research programs,” said Josh Knox, strategic category manager at C.H. Robinson. “The ‘Watermelon that Wows!’ app adds another component to our innovative melon offering.”

The app is the latest addition to an already robust program. Participants in the Pink Ribbon Watermelon program enjoy marketing support that includes a website, blog, Facebook page with over 20,000 fans, and event marketing.

###

About C.H. Robinson
C.H. Robinson got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is a Fortune 500 company and one of the largest produce sourcing and logistics companies in the world with annual gross revenues of over $11 billion. C.H. Robinson offers the highest quality products while integrating value-added logistics, distribution, and information reporting services. C.H. Robinson provides many well-known North American consumer brands including Glory Foods®, Mott's®, Welch's®, and Tropicana®. The Tropicana trademark is being used under license from Tropicana Products, Inc. C.H. Robinson offers a full line of conventional and organic produce through a large network of regional and local growers and serves over 42,000 customers through a network of more than 250 offices and over 10,900 employees worldwide.

Through the company and its Foundation, C.H. Robinson and its employees contribute millions of dollars annually to a variety of organizations, including the Juvenile Diabetes Research Foundation, Community Health Charities, American Red Cross, Children's Hospital and Clinics of Minnesota, and Global Impact. The company is headquartered in Eden Prairie, Minnesota, and has been publicly traded on the NASDAQ since 1997. For more information about C.H. Robinson, visit http://www.chrobinson.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mike Wilken, Public Relations Manager
Follow us on
Visit website