Cider: A Global Strategic Business Report
San Jose, CA (PRWEB) March 30, 2010 -
The global cider market offers vast growth prospects, despite adversities in the form of a declining alcoholic beverages market and global financial slump. The growing demand for low-alcohol containing beverages and innovative marketing strategies employed by cider manufacturing companies are fuelling consumption of cider across all consumer segments.
Europe and Asia-Pacific dominate the global cider market with about 85% share of the revenues in 2009, as stated by the new market research report on cider market. The UK represents the largest and the fastest growing markets for cider. Growth in the regional market is led by aggressive expansion of distribution channels as well as support for products due to intense marketing campaigns. The consumption pattern of alcoholic beverages (including cider) is significantly influenced by factors such as weather conditions, and rising health awareness levels among consumers. Rapid growth in the UK cider market is partly driven by the increasing consumption levels among teenagers and young adults. By 2010, revenues in the UK cider market are projected to surpass US $1 billion.
Premiumisation is the latest trend in the cider market, driven by rising disposable incomes and willingness to purchase premium brands. Another trend witnessed in the market pertains to the growing consumer preference for products that exhibit their provenance. This is particularly relevant in the premium cider segment, as producers focus on the beverage's origins to enhance penetration in the consumer segment.
The cider industry is witnessing a wave of mergers and consolidation, which is anticipated to widen the scope of beverage industry and provide new growth opportunities for the market participants. Major players profiled in the report include Aston Manor Brewery, C&C Group Plc, Carlsberg UK Ltd, Constellation Europe Ltd, Green Mountain Beverage Company, Halewood International Ltd, Heineken UK Ltd, Marston's Beer Company, and SABMiller Plc.
The report titled "Cider: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a review of market trends, competitive scenario, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including The United States, Europe (France, Ireland, the United Kingdom), Asia-Pacific (Australia) and Rest of World. The study analyzes market data and analytics in terms of annual revenues.
For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Cider_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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