Reviews Cinco de Mayo and Building Engagement through Celebration

Share Article recaps the food and beverage companies taking full advantage of Cinco de Mayo to engage with their audience and ensure their brands are invited to the party.

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Growing interest in Cinco de Mayo, the celebration of the Mexican Army’s unlikely 1862 win over the French at the Battle of Puebla is cause for celebration throughout the United States. With Cinco de Mayo falling out on a Saturday this year, restaurants, food and beverage marketers of every size are joining in the celebration and working to engage consumers in their brand.

As part of the website's ongoing commitment to educate food and beverage professionals on best practices for building brands and growing professionally within the food and beverage industry, has published this week’s feature story, Making the Most of Cinco de Mayo.

The article reviews how smart food and beverage companies of every size are promoting ways to celebrate the holiday in an effort to engage the audience and ensure their brands are invited to the party.

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