Marcus Theatres® Extends Digital Media Network Agreement with Cinema Scene

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Network will expand to include 52 Marcus Theatre locations by the end of 2011

Cinema Scene Marketing, one of the nation’s leading providers of theatre-lobby media and promotions, announced today the signing of an agreement to expand its Digital Media Network to 23 additional Marcus Theatre locations. Terms were not disclosed.

The 23 additional Marcus Theatre locations will be added to the TrailerVision™ Network sometime in the third quarter, bringing the Network footprint to 52 locations. Cinema Scene’s TrailerVision™ digital poster network plays unique content including ‘digitally enhanced’ movie trailers, living posters and corporate ads, complete with stereo sound and Bluetooth/WiFi connectivity with mobile users.

“Marcus Theatres is thrilled to be a part of the Cinema Scene Digital Media Network. The inclusion of their innovative digital media solutions in our theatres allows us to offer exciting content and promotional opportunities to our customers and local businesses,” said Clint Wisialowski, director of sales, Marcus Theatres.

Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands. Touching over 200 hundred million cinemagoers annually, Cinema Scene’s in-lobby promotions generate memorable brand exchanges.

With 75% of its 207 network locations in Top 25 DMAs, the Lobby Network provides Digital Out-of-Home (DOOH) advertisers a solution within key theatre circuits in top markets across the United States. More information can be obtained at http://www.cinemascenemarketing.com.    

Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), is the sixth largest theatre circuit in the United States and currently owns or manages 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit http://www.marcustheatres.com.

Contact:
Amy Conway
Phone: 913-322-9187
aconway(at)cinemascenemarketing(dot)com

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