The Editor in Chief may have made a flippant remark.
Plymouth, IN (PRWEB) February 1, 2010
The independent authority on search vendors, topseos.com, announced an end of their relationship with CIO Magazine and IDG Enterprises. The companies parted ways after a lack of due diligence on the part of the sales department with CIO Magazine.
In March 2009, topseos.com, a research firm that analyzes and ranks the best internet marketing companies, contacted the sales department at CIO Magazine to inquire about placing an ad in an upcoming issue. The sales department put up no questions regarding whether the audience would be a good fit for the independent authority on search vendors, but instead gladly took the payment for the advertisement.
In a recent communication with CIO Magazine Editor in Chief, Maryfran Johnson, she stated, "Online marketing has no interest for my audience (Chief Information Officers (CIOs) at Fortune 1000 companies.)" When the company was questioned regarding this apparent discrepancy between the editorial staff audience profile and the sales department's Adam Dennison, Vice President of Sales for CXO Media Inc., stated, "The Editor in Chief may have made a flippant remark."
The headline of the ad ran in March 2009 stated, "We identify and rank the best internet marketing agencies and tools." According to topseos.com, at no point in time was there ever a question about whether the ad would be a good fit. Dennison further explained that it is not the sales department's job to identify whether an advertiser would be a good fit for the magazine. He stated, "You know your target audience better than we would."
Jeev Trika, partner of topseos.com, commented on this situation stating, "Clearly CIO Magazine and IDG Enterprises are trying to cover up a very apparent error made by the sales staff. The Editor in Chief was very clear as to the interest of their audience. There cannot be that much of a discrepancy between the direction of the sales team and the editors of the same magazine. Unfortunately they are not willing to own up to the mistake that was made. Regretfully we must end our relationship with CIO and IDG because their Editor in Chief does not believe web marketing tools and agencies are valuable to their audience."