Circuit City Lets Online Shoppers Get Social This Holiday Season with
Technology from Pluck
AUSTIN, Texas (Business Wire EON/PRWEB ) November 20, 2007 --
Just in time for one of the busiest shopping weekends of the year, Pluck™
Corporation today announced that Circuit City Stores, Inc. is using
technology from Pluck to power its new CityCenter Community, a bustling
social-shopping destination on CircuitCity.com filled with people
sharing their questions, photos, ideas and preferences on the best in
home entertainment, computers and electronics.
“Circuit City wants to empower consumers with
innovative approaches to shopping,” said Mark
Oldani, vice president and general manager of Circuit City Direct. “We
were the first multichannel retailer to incorporate customer-centric
features such as ratings, reviews and discussion forums, and our new
CityCenter builds on this tradition, adding blogs, personal profiles and
photo galleries to Circuit City’s growing
online community.”
Using collaborative technologies from Pluck, CityCenter enables
customers to interact directly with each other and Circuit City
associates when considering complex purchases, such as flat panel
televisions and computers. It has already attracted thousands of
customers interested in everything from home theater and music to
computers and photography. Circuit City uses the site to monitor
customer demand, uncover common product support issues, and engage with
customers through photo contests and special promotions.
“CityCenter brings social networking, online
conversations, and multichannel transaction capabilities together to
enable true social shopping,” said Dave Panos,
CEO of Pluck Corp. “It’s
the future of online commerce, and Circuit City is bringing it to
customers just in time for the holidays.”
To find out more on what people are saying about the best in
electronics, visit Circuit City’s CityCenter
at http://www.circuitcity.com/citycenter.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of
consumer electronics and related services. The domestic segment operates
through 667 Superstores and 13 other locations in 158 U.S. markets. The
international segment operates through approximately 800 retail stores
and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com,
http://www.thesource.ca and http://www.firedog.com.
About Pluck Corporation
Pluck Corporation social media solutions empower leading media
companies, brand marketers and retailers to integrate open content,
community and social networking into their web properties driving
audience traffic and revenue. Clients include CBC, Circuit City, Cox,
FOX News, Gannett, Scotts, and The Washington Post. Awards
include a Red Herring 100 and AlwaysOn Media 100. The privately held
company is based in Austin, Texas with funding from Austin Ventures,
Mayfield Fund and Reuters. More information on Pluck offerings can be
found at www.pluck.com.
Pluck, BlogBurst and SiteLife are trademarks of Pluck Corp. All other
company and product names mentioned are used only for identification and
may be trademarks or registered trademarks of their respective companies.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5550490
See the original story at: http://eon.businesswire.com/releases/circuit/pluck/prweb571004.htm
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